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Save Your Content From Dying Ft. Content Repurposing

Updated: Jun 14, 2023


content graveyard

How many times have you gone back to a great read written by you and wondered what it’s worth right now? Every content has its time to soar and gain attention, but what happens to it after time passes? Simply put, it rots for a while and eventually dies. It’s a pain each writer shares.

Well, we’re not all that sad, because we know how to prevent our hard work from dying. Hail all marketers, this read is all about saving your content from dying.


The Art of Repurposing and Distributing Content


When it comes to repurposing and distributing content, there are several ways to do it:


Create a Podcast

Podcasts have become increasingly popular in recent years, making them an ideal channel to repurpose your content. If you have a blog post that has performed well, consider turning it into a podcast episode. This not only makes the content more accessible to a wider audience but also allows you to provide a new perspective on the topic.


Turn Blog Posts into Infographics

Infographics are a great way to make your content more visually appealing and shareable. If you have a blog post that contains a lot of data or statistics, consider turning it into an infographic. This not only makes the content more engaging but also helps to reach a wider audience on social media platforms.


Create Videos

Video content is becoming increasingly popular, making it an ideal channel to repurpose your content. Consider turning a blog post into a video, whether it's an animated explainer video, a live-action video, or a screencast. This allows you to provide a new perspective on the topic, while also reaching a wider audience on video-sharing platforms like YouTube.


What are the advantages of Repurposing and Distributing content besides reviving it?


Saves Time and Resources

Creating new content from scratch can be time-consuming and requires a lot of resources. By repurposing and distributing your older content, you can save time and resources, while still reaching a wider audience.


Reaches a Wider Audience

By repurposing your content into different formats, you can reach a wider audience on different channels. For example, some people may prefer to listen to a podcast instead of reading a blog post.


Increases Engagement

Repurposing and distributing your content can also help to increase engagement. For example, turning a blog post into an infographic can make it more visually appealing, making it more likely to be shared on social media.


Improves SEO

By repurposing and distributing your content, you can also improve your SEO. By creating new content from old content, you can target new keywords and increase your search engine rankings.


Don’t let your content die hopelessly. As the market keeps evolving, keep updating your content to keep it fresh and relevant to the current times. This will make it easier to repurpose and distribute better while keeping it effective.


Psst! This blog was made with ❤️, lots of teamwork and edited by a human with some help from Generative AI. We’re not ones to steal credit. #PuttingItOutThere


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