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    When Your Brand Comes To Life
    • 2 hours ago
    • 3 min

    When Your Brand Comes To Life

    A brand that exhibits a clear, and attractive persona is the one that gets noticed.
    STDC > A Content-Led Branding Framework
    • Apr 27
    • 4 min

    STDC > A Content-Led Branding Framework

    As content writers, our expectations from the content we create are always quite high. However, that’s not all, as we are mainly fixated...
    Who's Pulled It Off? The Millennials Or Gen Z?
    • Oct 1, 2021
    • 3 min

    Who's Pulled It Off? The Millennials Or Gen Z?

    Be it a marketer or a business owner, content marketing has shaped into a necessity for everyone. For any new brand, reaching a large...
    Exploring Content Strategies As A Cryptocurrency
    • Oct 1, 2021
    • 3 min

    Exploring Content Strategies As A Cryptocurrency

    Right from its inception, cryptocurrency as a market has been progressing at warp speed. From crypto-aficionados to private and public...
    The Art of Building Your Brand's Appeal
    • Sep 25, 2021
    • 4 min

    The Art of Building Your Brand's Appeal

    What’s common between Paper Boat, Metlife, and Amazon? While these brands serve different purposes, yes, there is one thing that brings...
    The Importance of Customer Engagement Marketing
    • Sep 17, 2021
    • 3 min

    The Importance of Customer Engagement Marketing

    Customer retention is the key to build relationships with meaning beyond the business transaction. In any business, the customer is the...
    Pause, Analyse, Implement - A Three-Step Guide To Every Successful Content Plan
    • Sep 17, 2021
    • 5 min

    Pause, Analyse, Implement - A Three-Step Guide To Every Successful Content Plan

    It is fair to say that modern brands have reached a consensus to recognise content marketing as an indispensable tool for communicating...
    The Marketer’s Guide To Engage With Your Audience
    • Sep 3, 2021
    • 2 min

    The Marketer’s Guide To Engage With Your Audience

    Your audience’s engagement with your brand has always been one of the most crucial goals of your marketing strategy. The more relevant...
    Beyond Blogging: Why Writing Is Not Enough For A Successful Content Marketing Campaign?
    • Aug 27, 2021
    • 5 min

    Beyond Blogging: Why Writing Is Not Enough For A Successful Content Marketing Campaign?

    The best content doesn’t win. The best-promoted content wins. Content Marketing has come a long way from its early days when creating...
    When Content Marketing Decided To Take A Trip To The World Of Fintech 
    • Aug 27, 2021
    • 3 min

    When Content Marketing Decided To Take A Trip To The World Of Fintech 

    After exploring the vast continents of Textile, BFSI, Hospitality, F&B, Travel, Events, Technology and other industries, content...
    How Does Your Brand Talk?
    • Aug 20, 2021
    • 2 min

    How Does Your Brand Talk?

    As a marketer, we are always on the lookout for good branding examples, in all available formats, across platforms. The moment we take...
    How Can The Face Of Your Brand Influence Your Marketing Strategy?
    • Aug 20, 2021
    • 4 min

    How Can The Face Of Your Brand Influence Your Marketing Strategy?

    “Kya aapne kabhi online hotel search kiya hai?” We bet you have, and if it was any time after 2018, we bet every time you heard this...
    The Perfect Email Marketing Recipe For Your Brand
    • Aug 13, 2021
    • 4 min

    The Perfect Email Marketing Recipe For Your Brand

    Your Weekend Food Bill Is On The House! Talking about an offer you can’t refuse, it seems that this subject line piqued your interest!...
    To Mend Or Blend, Let Your Content Speak For You
    • Aug 13, 2021
    • 3 min

    To Mend Or Blend, Let Your Content Speak For You

    “Content Marketing is known to play numerous roles for the benefit of your brand.” - every content marketer ever. Whether you are a brand...
    When Influencers Took the Bandwagon
    • Aug 6, 2021
    • 3 min

    When Influencers Took the Bandwagon

    Social media influencers are one of the most remarkable content creators. They can enhance any brand’s social content, add credibility...
    Take Your Content On A Trip
    • Aug 6, 2021
    • 4 min

    Take Your Content On A Trip

    It can be challenging for most travel marketers to create a successful marketing campaign for their audience who often find themselves...
    The Cardinal Role Of Design In Marketing
    • May 28, 2021
    • 3 min

    The Cardinal Role Of Design In Marketing

    “Never judge a book by its cover,” said no one in the Marketing industry. Design indeed plays an important aspect in marketing. You might...
    5 Formats Of Content That Will Keep Your Audience Coming Back For More!
    • May 28, 2021
    • 3 min

    5 Formats Of Content That Will Keep Your Audience Coming Back For More!

    Content isn’t always about the words. It’s about how you portray the message you want to convey to your audience. With the unending...
    Is Video UGC Content The Push Your Content Marketing Strategies Need?
    • May 21, 2021
    • 2 min

    Is Video UGC Content The Push Your Content Marketing Strategies Need?

    How would your content marketing ever be successful if your audience never showed any interest? Wouldn’t it be boring to post content...
    Got Long-Term Marketing Plans? Take Your Short-Form Videos Seriously!
    • May 14, 2021
    • 2 min

    Got Long-Term Marketing Plans? Take Your Short-Form Videos Seriously!

    We’re living at a day and age where people are constantly consuming content. However, the way in which we consume content itself has...
    Find Out What’s Changing With Your Consumers!
    • May 13, 2021
    • 2 min

    Find Out What’s Changing With Your Consumers!

    The pandemic has been a time of unpredictability and unprecedented changes in everyone’s life, leaving a lasting impact on many aspects...
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