When it comes to #social and #digital media, imagine your brand to be on a ‘first date’. If all you do as a brand is to talk about yourself, wonder if there will be a second one. We are all part of the publishing cycle. Content is contagious. Every tweet, comment, case study or like or post you put out there simply adds to your story as you demonstrate expertise in your field.

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P.S. Content marketing is 40% creation & 60% #SpreadTheWord