Remember the golden era when families gathered around their TV sets, captivated by stories, news, and advertisements brought to life through sound? A person’s voice was enough to hold several people’s attention at a time, even when they knew nothing about the narrator.
Even today, audio content has the ability to capture your audience’s attention. The drastic evolution it has witnessed has enforced it to be adopted into various other formats - all aiming to give your content a voice. But what makes audio content impactful?
Different Ways To Add A Voice To Your Content
There are over 3 Million podcasts registered around the world, as of July 2023. But what’s the secret behind this popularity? Simply put, podcasts are mobile, liberal of language or genre barriers, and attention-seeking. As a platform, it allows brands to become storytellers and listeners to evolve into avid learners. Through podcasts, you can showcase a creative side, establish thought leadership, encourage an engaging forum, and create a dedicated following of eager listeners. Embracing this audio channel enables you to deliver valuable content while forging genuine connections, fostering brand loyalty that resonates well beyond the digital airwaves.
Some of the most popular brands hosting their own podcast are eBay - Open for Business, The Man Company - The Gentleman Show, Johnson & Johnson - Innovation, Dabur - Let’s Rock Zindagi, and Microsoft - .future, among others.
Audiobooks - a means to absorb knowledge and immerse in captivating narratives while on the go, fits right into our busy schedules. They allow you to create branded audio content that aligns with your mission and resonates with your audience's aspirations. Moreover, it creates a space for you to demonstrate your commitment to knowledge sharing and connect with readers in a profoundly personal way.
Amazon.com, Inc., Audible, Inc., Audible Inc., Google Play Books, Bookmate, and Scribd Inc. are some of the most popular hosts of Audiobooks across genres.
Voice assistants like Alexa, Siri, and Google Assistant have become omnipresent, transforming the way your audience seeks information and makes purchasing decisions. As of 2023, there are 4.2 Billion voice assistants in use, and the number is expected to increase to 8.4 Billion users by 2024. Voice-optimising your content can help you stay in touch with your audience with the information they need around the clock. This additionally aids in building credibility for your brand.
Additionally, Voiceovers and Audiograms can add more depth to your content. It includes voiceovers in advertisements or videos, music on your reels or photos, simple background music, collated playlist, branded music, and even audio website content.
Adding voice to typography videos or any other content without dialogues enhances context and impact. Shared below are some examples.
Other ways to integrate audio into your content are Branded Playlists. Nike’s playlist - Nike Run Club is popular amongst brand loyalists as workout companions. Other brands that are a part of this race are - KFC with their Bucket Bangers and Victoria’s Secret with Rock The Runway.
One exceptional application of music by brands is Audio Logos, and key brands to have integrated it are Mcdonald's, Netflix, and Intel. Audio logos play a huge role in garnering brand recall every time it plays.
Amidst the sea of visual content lies an extraordinary opportunity to create a lasting impact through the power of audio channels. Audio content has expanded to numerous platforms and formats, in big and small definitions. From the unique notification ringtones for devices of specific brands to exclusive voices for voiceover, you can use audio in every creative way possible. Interested in integrating audio content into your marketing mix? Drop us a hello, and we can help you explore your options.