The Call To Action Manifesto For Your Brand
Why is a CTA important for a brand? How do you use it? Read on to find all answers regarding using CTAs.
- Nov 16
- 2 min
Pull 'Em Audience With Push Notifications
Push notifications have become an important part of push marketing. Read on to know more.
- Nov 4
- 3 min
Meme, Meme On The Phone - Can Every Audience Make You Their Own?
Meme marketing on your cards? Hear what can make or break it.
- Oct 13
- 2 min
Tackling The Short Attention Span Of The Modern Consumer
Attention span is gradually decreasing, ringing a siren for marketers. So, what's the solution?
- Oct 7
- 2 min
Content Marketing And The Game Of Interpretation
What is a successful content piece? For us, it's one that is interpreted the way we envisioned it to be.
- Sep 21
- 3 min
Explore The Realm Of Regional Content
Did you know? Out of the world’s 7.8 billion inhabitants, only 1.35 billion speak English. That's 17% of the world's population. Yet,...
- Sep 9
- 3 min
Inclusivity: An Impactful Ingredient For Your Content Strategy
We believe in being inclusive over sounding inclusive and here's why.
- Aug 3
- 3 min
Are You Aware Of The Content Cliff?
If your content reached a cliff, would you let it jump off and die, or revive it?
- Jul 20
- 3 min
The Strategy Of Errors
Have you ever noticed a gang? It could be any gang; either for heists, for exams, or for solving mysteries. If you notice, every gang has...
- Jul 6
- 3 min
When Your Brand Comes To Life
A brand that exhibits a clear, and attractive persona is the one that gets noticed.
- Apr 27
- 4 min
STDC > A Content-Led Branding Framework
As content writers, our expectations from the content we create are always quite high. However, that’s not all, as we are mainly fixated...
- Oct 1, 2021
- 3 min
Who's Pulled It Off? The Millennials Or Gen Z?
Be it a marketer or a business owner, content marketing has shaped into a necessity for everyone. For any new brand, reaching a large...
- Oct 1, 2021
- 3 min
Exploring Content Strategies As A Cryptocurrency
Right from its inception, cryptocurrency as a market has been progressing at warp speed. From crypto-aficionados to private and public...
- Sep 25, 2021
- 4 min
The Art of Building Your Brand's Appeal
What’s common between Paper Boat, Metlife, and Amazon? While these brands serve different purposes, yes, there is one thing that brings...
- Sep 17, 2021
- 3 min
The Importance of Customer Engagement Marketing
Customer retention is the key to build relationships with meaning beyond the business transaction. In any business, the customer is the...
- Sep 17, 2021
- 5 min
Pause, Analyse, Implement - A Three-Step Guide To Every Successful Content Plan
It is fair to say that modern brands have reached a consensus to recognise content marketing as an indispensable tool for communicating...
- Sep 3, 2021
- 2 min
The Marketer’s Guide To Engage With Your Audience
Your audience’s engagement with your brand has always been one of the most crucial goals of your marketing strategy. The more relevant...
- Aug 27, 2021
- 5 min
Beyond Blogging: Why Writing Is Not Enough For A Successful Content Marketing Campaign?
The best content doesn’t win. The best-promoted content wins. Content Marketing has come a long way from its early days when creating...
- Aug 27, 2021
- 3 min
When Content Marketing Decided To Take A Trip To The World Of Fintech
After exploring the vast continents of Textile, BFSI, Hospitality, F&B, Travel, Events, Technology and other industries, content...
- Aug 6, 2021
- 3 min
When Influencers Took the Bandwagon
Social media influencers are one of the most remarkable content creators. They can enhance any brand’s social content, add credibility...
- Aug 6, 2021
- 4 min
Take Your Content On A Trip
It can be challenging for most travel marketers to create a successful marketing campaign for their audience who often find themselves...