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Driving Engagement and Bookings: Content Marketing For A Travel Brand

Travel and tourism

Imagine you’re struck by wanderlust and want to go dive into an adventure, what would you resort to? Enter - a travel portal to the rescue. From helping you with destination suggestions, and crafting itineraries, to finalising your mode of travel, travel portals have your back!

As a travel portal marketer, how do you successfully reach this audience with the vast amount of data you have in store for them? Content marketing is the bridge you need in this situation. In the travel industry, where inspiration, storytelling, and exploration are at the forefront, creating compelling content needs to be the number 1 priority.

Let’s first understand the power of content marketing in the travel industry:

Content marketing plays a vital role in travel portals, allowing you to connect with your audience, build trust, and influence travel decisions. Around 69.8% of your audience depends on search engines for general web searches to plan their travel, and 36.5% use social media for inspiration or ideas. This highlights the importance of providing compelling content that stands out and guides travellers along their journey.

Here Are Some Strategies To Popularise Your Travel Brand:

Inspire With Visual Storytelling: Approximately 52% of travellers plan a vacation under the influence of pictures they see on the feed of relatives, friends or peers. If pictures play such a huge role in influencing your audience’s travel decisions, reap the opportunity and use high-quality images and videos to evoke emotions and inspire wanderlust. Incorporate visually stunning content across your travel portal and digital platforms to captivate your audience.

Offer Destination Guides And Tips: Provide in-depth destination guides, insider tips, and travel itineraries to guide your audience's journey. Make sure to keep your content updated based on altered travel guidelines published by the authorities, weather conditions, and other situations. Conduct thorough research, collaborate with local experts, and curate comprehensively to keep your content up-to-date. This positions your brand as a reliable source of information and helps travellers plan their trips effectively.

Share Authentic Travel Stories: Personal travel stories and experiences resonate with audiences seeking genuine and relatable content. Encourage travellers to share their stories through user-generated content campaigns or collaborate with travel influencers to showcase authentic experiences. According to a market survey, 86% of consumers say authenticity is a key factor when deciding which brands to support.

Optimise For SEO: Utilise search engine optimisation (SEO) techniques to increase your travel portal's visibility in search engine results. Conduct keyword research to identify popular travel-related search queries and incorporate them naturally into your content. Keep in mind the basic SEO trends such as usage of long-tail keywords to optimise your content.

Personalise Your Content: Personalisation can be a game-changer for you once you know how to utilise data-driven insights to understand your audience's preferences, interests, and travel behaviour. Tailor your content to provide customised recommendations, itineraries, and travel tips that cater to their specific needs. Research suggests that 80% of consumers are more likely to purchase when brands offer personalised experiences that cater to every question arising in the audience's minds. So, here’s your chance to amplify your travel portal’s presence.

Be the one travel portal travellers resort to every time the thought of a vacation crosses their minds. All you need is a strong strategy backed by innovative and valuable content that is critical to standing out from the crowd. You should aim to stay updated, trending, and relevant to diverse audience segments. To explore unique strategies framed by trends in the travel and tourism industry, connect with us.

Psst! This blog was made with 💛, lots of teamwork and edited by a human with some help from Generative AI. We’re not ones to steal credit. #PuttingItOutThere


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