Impromptu trips are fun, but even they need bare minimum planning like where to go, who all are in, what’s the budget like, and a purpose, i.e. rest or adventure. It’s the same story for brands who have stepped into the marketing world. Even before you put together an actionable strategy, you must plot the goals you aim to achieve.
So, what should goal-setting for your marketing strategy entail?
Specificity: The goal should be specific and clearly defined. For example, "increase website traffic by 20%" is more specific than "increase website traffic."
Measurability: The goal should be measurable so that you can track progress and determine whether you are on track to achieve it. For example, "increase sales by $50,000" is measurable.
Attainability: The goal should be realistic and achievable based on your resources and capabilities. For instance, a goal to "increase email subscribers by 10,000 in one month" may not be attainable if you have a small email list and limited resources.
Relevance: The goal should be relevant to your overall business objectives and align with your brand and target audience.
Time-bound: The goal should have a specific deadline or timeline so that you can measure progress and stay on track. For example, "increase social media engagement by 50% in the next six months."
Aligned with marketing channels: The goal should be aligned with the marketing channels you are using to reach your target audience. For example, if you use social media marketing, your goal should align with your social media strategy.
Trackable: The goal should be trackable with specific metrics or KPIs so that you can measure progress and adjust your strategy as needed.
Brand Life Cycle: The age of your brand can influence the goals set. For example, a brand in the introduction phase may focus on creating brand awareness and generating leads, while a brand in the growth phase may focus on increasing market share and expanding into new markets.
Once you’ve set your goals as per the above guidelines, you’re all set to draft your marketing strategy. This strategy will then help you grow as a brand using content via various channels.