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India’s most awaited music festival - Bacardi NH7 Weekender, 2020 was a feather in our hat. Hosted online that year, the project was brought to us by India's most prominent artist and event management company OML (Only Much louder), who expected us to hold up its magnetic image with social media content. Our audience was pretty demotivated and thought that the gala's charm would be lost as a virtual event. We jumped right in to pump up the festival’s energy with our quirky, engaging content, our interactive influencer collaboration posts, all hyping one agenda - our favorite music festival is going to be as grand as it always has been! #Engaged
Our work involved crafting content that is resourceful in promoting, marketing, and amplifying events and new initiatives on for one of the leading ticketing platforms in the country. The mandate required our creative geniuses to be spontaneous and agile in terms of content delivery with formats such as Web ads, Social Media ads, Mailers, Updates, and SEO articles, and to also brainstorm for Campaign Ideas for new and exciting events.
#BraggingNotBragging
We created some path-breaking content masterpieces for this fast-growing Indian OTT platform. From writing entertainment and news articles for their unmatched content library (serials, films, web series, Zee5 originals, news, etc.) to creating Apester stories for their social media channels, our deliverables included 50-70 content pieces on a daily basis. All the content pieces were written in English, Hindi, and other regional languages.
#MultilingualMagic
This exciting project led us to create over 400 Live Content Pieces for their MTV India Blog. From listicles to quirky blogs, the content pieces focused on Bollywood, movie reviews, tech-related updates, and relationship advice - all in sync with the audience’s taste, as well as the brand’s tonality.
#SettingBenchmarks
Our special bond with the BFSI industry is reflected in this collaboration where we armed ourselves with Quora Marketing. We strategised, researched, developed content, and managed their Quora profile. The primary intent was to educate the audience about mutual funds while accelerating brand exposure and high visibility with our knowledge and experience in the BFSI sector. Alongside creating content, we interacted with the audience through responses and created infographics to make the conversations more interesting, and to encourage engagement on Quora.
We bagged a Gold for Best use of Social Media Brand - Platforms (Quora) at SAMMIES 2020 by Social Samosa. #ShiningBright
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For this project, we created numerous, intriguing and insightful thought leadership articles. The mandate required a careful understanding of the top management’s ‘way of thinking’. We turned the learnings from their personal and professional lives into engaging articles, sharing a different side of their success stories.
#LeadingTheWay
In association with Quasar, we created multiple interesting projects and campaigns for the brand. ‘Baby & Me’ was one such campaign that was targeted towards young parents, working professionals, homemakers, and expecting mothers to guide them about a healthy start and a prosperous future for their babies’ growth. It involved developing 250+ blogs & infographics, with nutritionists and pediatricians affirming our thoroughly-researched content. Our other projects for Nestlé involved researching articles for Nestlé Nutrition Institute and creating e-books & emailers for the Nestlé family, and content for Nestlé Ceregrow.
#CreatingWithCare
For this popular online education service provider our aim was to help them grow their business by casting light on what the brand has to offer to its students. From white paper to infographics, the team has created some compelling and innovative content for the brand. While the white paper focused on the revolution brought in by online education, the infographic spoke of understanding business decision-making, both of which were areas of proficiency for our team of creative junkies.
#EducateCreatively
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This one’s a project that we can never stop being proud of! For Mercedes-Benz, we dug deep to come up with our LinkedIn-driven idea, ‘The Corner Office’, that complemented the brand’s legacy, innovation, and excellence through thought leadership content. After some meticulous research and planning, we zeroed down on blogs and infographics supporting the campaign, all amplified on LinkedIn through targeted posts and updates.
#FeatherInTheHat
This collaboration expected us to amplify the intensity of the brand awareness strategy, especially for the Indian market. We took up the task of producing blogs and infographics that specifically spoke about their products and the booming space of remote connectivity, case studies showcasing implementations done for their clients, and a thought leadership article published from the LinkedIn profile of Krunal Patel, Head of Business in India and South Asia, TeamViewer.
#Awareness
This project was our step into the telecommunication industry. For them, we created around 1500 blogs over a period of 2 years under Digital L&K Saatchi and Saatchi. These blogs were a blend of product reviews, product launches, game reviews, and other tech and gadget-related content pieces for Idea Tech Talks.
#PartOfTheTalks
During this association, we created numerous internal communication videos for Paytm and designed presentations for ShopClues, Vodafone, Royal Stag Barrel Select, Ripple, and OLX. We created over 100 tech-savvy content pieces for Croma’s online community. These included gadget reviews, new launches, trending gadgets, e-recycling and so much more! Our team also crafted over 50 long-format informative articles for Dr. Aquaguard from Eureka Forbes along with Award Entries.
#SettingMilestones
The digital solutions provider set out to elevate its content marketing strategy to target audiences at different stages of its sales funnel. Our #CreativeKeedas created a holistic communication approach for different channels like LinkedIn, YouTube and their website. Our focus was to craft a recurring bank of top-notch content pieces, including blog articles, infographics, videos, and WhatsApp creatives. With this adaptive approach, we set new benchmarks for JioBusiness via thought leadership and gave the brand an edge over its competitors by engaging, educating, and entertaining its target audience. Our work increased their digital performance and sparked social chatter across the country. This partnership continues to be a huge success, reinforcing entrepreneurs with the best digitisation solutions and making history in the process.
#CreativeKeedasAtWork
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Quite some technical writing for B2B and B2C audiences went into creating content for this logistics company that aims to help its customers improve and organise their cargo forwarding experience. We crafted whitepapers, blogs, social media content, and emailers for this UAE-based client. Along with enhancing their digital presence, we heightened their marketing during the pandemic and created exclusive content highlighting their efficiency throughout.
#SteppingUpTheGame
Well known for its high-value products and financial services in the insurance space, Kotak General Insurance had a newfound vision to enhance its brand. They sought out a content pattern that could help them close the gap with their audience. Our resonated focus helped them with the creation of emailers, push notifications, SMS, banners, and WhatsApp posts and banners, but with a twist. Breaking the fin-talk stereotype, we added a dash of pop-culture references, puns, and quirk in their content, matching the language their younger audience speaks, and the older audience is adapting to.
#FinTalkIsFunTalk
We developed over 300 thoroughly researched content pieces in both English and regional languages for Danone Aptaclub, in association with Isobar. This project was targeted towards working professionals, homemakers, and expecting mothers to primarily educate them about the entire 9-month pregnancy. We detailed the journey in week-wise content pieces in the form of articles and infographics based on well-researched personas of our target audience. We also translated these content pieces into multiple languages to reach a wider audience.
#BrewingAwesomeness
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This collaboration was initiated in 2018. The primary scope of work was creating blog pieces for their Activ Living Blog Page. The conversation on these blogs began with a focus on Asthma, Blood Pressure, Cholesterol, and Diabetes. Moving forth, these blogs were spread across various topics like health, lifestyle, nutrition, and fitness as lateral communication.
#ProgressingActively
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For this fashion-forward project we helped the brand shape a refreshing brand identity for their blog ‘Style Hub’. We created over 200 engaging content pieces on fashion, lifestyle, and home décor. Additionally, we handled the back-end management for the blogs and fashioned a unique impact by connecting with eminent fashion bloggers to create personalised articles for an evolving audience.
#Slaying
As an agency, we always want to create versatile content. We implemented our versatility for this project and crafted thought leadership articles for Rahul Bharadwaj (CEO, Co-founder) and Kapil Rathee (Co-founder) of Junglee Games, as a part of their recruitment drive. This content portrayed them as leaders in their industry, conveyed their perspectives about the modern workforce, and encouraged potential candidates to join Junglee Games.
#Expertise
This Warehouse Management Software company wanted a lead generation strategy, which we supported with whitepapers. These whitepapers were backed with blogs entailing more information about the brand, their business automation and its benefits, and their smart-tech solutions to support their clients' businesses.
#GeneratingAwesomeness
Brands survive in the market for three things - engagement, engagement, engagement; our aim for Castrol, Turkey. The project involved understanding the psyche and attitudinal preferences of the target audience, the service providers in Turkey. All the planning boiled down to creating interesting and impactful banners, emailers, and infographics that specifically catered to the Turkish audience. More so, in collaboration with Mindshare India, we even trans-created the content in Turkish. That’s how far our research can go.
#GoingGlobal
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After being named the main sponsor of IPL, this pioneer of fantasy sports wanted to attract new graduates and experienced people from the field of technology by creating content around their technical expertise. Alongside they wanted to exhibit their team's skills and use it to promote their brand further. We created multiple articles for them highlighting technicalities involved in creating an amazing user experience.
#WordPlayModeOn
Formerly known as NSDL, India's trusted E-governance and technology firm came forward with a challenge to streamline its lead generation. Post analysing their brand approach, our creative team devised a multi-tier strategy that included crafting resources for their website and amplifying it through email marketing channels. Our strategy helped them reach exponential results with record-breaking open rates that the organisation documented, thus instating a strong trust relationship with them.
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#SettingMilestones
With H&R Johnson, we ventured into the tiling and home interiors industry & created over 100 articles and 20+ infographics for innovative solutions on home improvement and design, which required research on architectural ergonomics and the understanding of visual aesthetics. The topics covered a broad area of home décor and the fundamentals of space transformation using decorative features and paraphernalia.
#Decorated
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Yes, we also collaborated with the leading tyre brand of India with a content marketing mandate. For this project, we created Quora Seeding for their Bike Category and provided up to about 20+ answers on an average. We also created an SEO Blog strategy and generated content under the categories - car, bike, and scooter.
#CelebratingExcellence
One of our beyond-timelines collaborations flew in from the USA with this Digital Marketing Agency. They had specific requirements from us, i.e. creating a brand book for them, and positioning them on their social media platforms - Twitter, Instagram, and Facebook. Our learning - we got a peep into how global digital marketing works, and a plan to land within that space.
#Soaring
Our mandate for the brand was that of website content creation, talking about the pioneer’s role as a nutraceutical company in the healthcare space. This project saw the team of wordsmiths toe the line of technology and nutrition to position Nutreventia - a nutraceutical vertical of the parent brand, Inventia. We created deep-insight-driven website copy for their Home Page, Product Portfolio, and Technological platforms.
#Insightful
For the investment firm, we invested into creating a content bank of articles for their ‘Good EMI’ campaign. The idea was to highlight the benefits of disciplined investments leading to a stable and secure financial future. We introduced the concept of Good EMI to young investors by providing detailed, yet simplified guides on investments.
#Invested
We’ve developed a strong association with the prominent life insurance brand, built over the last six years. It all began with creating LinkedIn updates and blogs on life insurance and progressed to creating product-related content and marketing campaigns. Recently, we built and created communication pieces for a Distributor Community. To support it, we created several product-led campaigns, such as Performance Landing Pages and Product Related Banners, as well as designed their Financial Calculators. We further published multiple internal communication mailers sharing the benefits of the community for its members. We have also developed sales channel communication, one-pagers, regional content and WhatsApp stickers for their teams.
#TimelessBonds
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When this collaboration came our way, the brand was looking to promote its plans of non-banking finance along with education loans as a smart choice. We stepped in and told them our blog strategy for them, showed them how it would benefit them, and went on to create numerous articles for them entailing diverse goals as requested.
#BankingOnContent
This collaboration needed us to promote their rural housing loans for the underprivileged. We began with identifying the right audience to talk to and spread the word on MRHF’s Social Media profiles.
#Rooted
For ‘All About Money’ by Axis, in association with ‘To The New’, we designed attractive and precise infographics, created numerous blogs, and built video scripts on the importance of saving and making the right investment for a secured future. This project was one of the stepping stones to exploring content versatility in the BFSI sector.
#Innovate
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There are brands that market insurance plans, and then there are middle agents who actually sell the insurance plans. For this health insurance brand, it was these agents whom we directed our content towards. We highlighted their efforts and titled them our Insurance Ninjas, creating communication accordingly. We went on to create a Brand Book, Website Content, Emailers, Social Media Content, and Blogs.
#Versatality
The leading global pharmaceutical company approached us for a content marketing strategy for the ‘Breathe Free’ initiative. Given their target audience and brand image we donned the blogger cape and created 50+ articles for them. The communication points ranged from self-tests, symptom detection, solutions, warnings, etc. around asthma, allergies, nutrition, fevers, and more.
#BeyondBorders
For the real estate giant, we created two types of newsletters, Herald (External Magazine) and HOH Happenings (Internal Newsletter). Herald, created quarterly, communicated with their prospects and clients, and covered highlights like upcoming projects, updates, and relevant articles. On the other hand, HOH Happenings was a monthly newsletter that communicated with their employees and internal stakeholders.
#BuildingUp
With the apparel brand we successfully ventured into the lifestyle and fashion genre. We built over 150 fashion blogs during the launch phase of Liva, aptly called Liva Fashion Diaries in association with Digital L&K Saatchi and Saatchi.
#StitchingWords
Attention to mobile apps has grown to be one of the key agendas of various brands. Hence, when the brand’s app downloads dropped during the COVID-19 pandemic, the stockbroking firm needed a plan to rise. We helped them identify the problem and took up the challenge of promoting app downloads. With the help of targeted communication, addressed with comic strips, WhatsApp content and infographics, we led to an increase in interactions and activity on the app.
#SoaringCreatively
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For this automobile security brand, we established brand awareness and increased organic reach by creating unique and informative social media content and blogs. When this technologically advanced brand launched its first product ‘TigonOne’ digitally, we managed their Facebook, Instagram, and Twitter accounts to provide SEO content services, garnering positive traction on social media.
For the housing finance giant, we created and executed Thought Leadership Articles for the Senior Management as well as various internal communication from the CEO’s Desk. Additionally, we implemented various online campaigns, internal communication campaigns, and sales campaigns, supported by infographics.
We recently invaded into the agriculture industry with this collaboration. To help them with their marketing scope, this agro-tech brand wanted us to create and market their Partnership Webinars, brand their videos, and create promotional content around them for Twitter and LinkedIn. When it comes to learning, the webinars were highly insightful and got us all the more interested in the industry.
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Firework, the world's first livestream commerce company with a $750 million valuation, sought a partner to enhance its lead generation content strategy. After a thorough evaluation, they chose us for our cutting-edge ideas and strategic thinking. We created resources that bolstered their sales funnel, amplifying their results exponentially. We were then assigned the added task of amplifying these resources via video marketing. Our approach helped them in reaching a wider audience making their lead-generation process effective. Today, we continue to be their active partner, elevating their marketing approach to the next level through different channels.
BFSI - check, Technology - check, Healthcare - check, Lifestyle - check. The next industry in line for us to dive into was agriculture. A brand in its initial stages, AgriOrigin imbibed technology and science-based innovation to drive the future of agriculture. Our scope was to make them look appealing as a “brand” through their website content, for their B2B audience.
#TickingTheChecklist
This electro-mechanical solutions-based brand charged up our engineer-turned-creative writers! They were looking for a single-pronged plan to communicate with their B2B audience, and blogs seemed the ideal choice. Our aim was to promote their products, services, and their eco-friendly alternative solutions.
#ChargedUp
Our association with the US-based company is as their extended partner for projects. With them, we got to know international celebrities and personalities in-depth and churn out attractive press articles and blogs based on influencer and celebrity interviews.
#AcrossBorders
For the life insurance subset of the BFSI brand, we created various content from product launch collaterals like emailers, posters, banners, standees, WhatsApp creatives, video byte scripts, and internal communications. Letting our creative minds spread their wings wide we crafted multiple engaging campaigns for them like ‘Renew Kiya Kya?’ and ‘Stay Home Stay Safe & Go Digital’ that were greatly acknowledged. Alongside the campaigns, we worked on marketing their Unnati Product Launch and GWP product launch.
#LaunchingHigh
We created informative SEO articles for the leading digital payment firm. After their acquisition by Worldline, our content team continued to assist the brand in crafting other assets such as authored articles, product page blogs, product-based infographics, and Quora answers. The brand intended to get its products in front of a larger audience.
#Crafting
We’ve got collaborations across time zones too… and this Singapore-based digital marketing agency is one of them. Our role as their extended content partners was to create a niche, digital marketing-driven listicles, alongside well-researched SEO articles.
#Limitless
Mental Health has always been a sensitive and respected topic for us, and as an agency that accounts for breaks to take care of mental health, this was the opportunity we were craving. The brand wanted to promote its platform to come and talk to professionals about mental health, and we suggested a blog strategy for them. We went on to pour our beliefs, thoughts, and research along with their expertise and knowledge, as blog content, making them conversation-beginners for multiple audiences.
#Belief
For this association, we merged our expertise in the BFSI industry to promote the brand’s distributor network app. We created social media content, emailers, and videos targeted to the app audience, i.e. the distributors. The venture involved scanning the app to know its features, creating content by communicating with the distributors and improving the brand’s reach.
#NetwokingRight
We all are aware of how tiring and time-consuming research can get, aren't we? IdeaBoarding resolved that problem with their service which eases the research process. With a brand with such creativity, we had to step out of the box, and think differently, but who said different can not be regular? We filtered our ideas down to our regular - social media content and mixed it with our experimental plan - storyboards to promote their brand, processes, and services.
#IdeateSmart
Real estate has always intrigued us, and it all began with our collaboration with Lodha. While we knew who they were, they wanted a wider target audience to know about their legacy in the commercial builder space. The formats shortlisted for them were blogs and infographics on LinkedIn, targeted toward CXOs, Partners, and Senior Management of various industries who were following the brand’s activities on the platform.
#LeadingWithLegacies
With this leading housing finance company in India, we set out on an exciting journey and gave an interesting makeover to the brand’s voice. We launched campaigns that had the perfect blend of entertainment and emotion to highlight their core message, products, and other services. The content was in the form of updates, posts, GIFs, and videos on their social media assets namely, LinkedIn, Twitter, Facebook, and Instagram.
#HousingWithCare
Our design sense and expertise got a chance to take the spotlight when MindTickle, an agile Data-Driven Sales Enablement & Readiness Platform, sought out a collaboration with us. Their goal was to create visually intriguing design assets for various digital platforms and activities that were planned by the brand’s marketing team. Our understanding of design created a way for us to create interactive and nuanced designs that amplified their vision and targeting, strengthening the results they aimed to achieve. Our voice as design experts earned us a strong foundation as equal contributors and an honorary inclusion as their team members, making the collaboration efficient and effective.
#Tickle WithCreativity
As a brand specialising in IT and career training, the challenge of attesting to the vision, experiences, and achievements of their organisation was a crucial requirement for ZOC Technologies. Our answer to enhance their website with high quality was deemed the right direction, which led us to be their content partner in crafting insightful website content. Our efforts started with digging into their existing blogs, landing pages, and course curriculums and then reshaping them to craft varied points of communication that reach and connect with the audience's point of interest, thus amplifying their reach and trust exponentially.
#QualitativeCreativity
Well known for its high-value products and financial services in the insurance space, Kotak General Insurance had a newfound vision to enhance its brand. They sought out a content pattern that could help them close the gap with their audience. Our resonated focus helped them with the creation of emailers, push notifications, SMS, banners, and WhatsApp posts and banners, but with a twist. Breaking the fin-talk stereotype, we added a dash of pop-culture references, puns, and quirk in their content, matching the language their younger audience speaks, and the older audience is adapting to.
#FinTalkIsFunTalk
For the Dubai-based financial services provider we aimed to let out our fun side and get quirky with finance talks. The brand specialises in investments and trading in financial instruments like currencies, indices, shares, commodities, treasuries and ETFs, along with exchange-traded derivatives. We mapped a journey for them to organise their communication. The first stop was to create an internal campaign named Humans Of Century Financials with an aim to engage the internal team irrespective of their roles in the company. For the audience, the second prong, we created SEO blogs to take off the blindfold of boredom and incorrect information about the brand’s services.
#FunWithFinance
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What does an upcoming real estate project need from a creative marketing agency? An online and offline foundation for their brand image! Our plan was to create a concrete content strategy to communicate with all segments of their target audience. With social media and emailers as our pillars, we built their image further with offline content like creative brochures, pamphlets, welcome kits, and hoardings.
#ReachingNewHeights
As a brand specialising in IT and career training, the challenge of attesting to the vision, experiences, and achievements of their organisation was a crucial requirement for ZOC Technologies. Our answer to enhance their website with high quality was deemed the right direction, which led us to be their content partner in crafting insightful website content. Our efforts started with digging into their existing blogs, landing pages, and course curriculums and then reshaping them to craft varied points of communication that reach and connect with the audience's point of interest, thus amplifying their reach and trust exponentially.
A brand is defined by its work, values, and vision, and these factors are supported by its leader; this was the intent behind our collaboration with the brand as well. They wished to refine leadership content for Neel Pandya, the CEO - EMEA & JAPAC, Pixis. Our focus was to create a unique set of content that centred around the leader’s personality and thus build an IP property and platform-centric structure for him to showcase his expertise and knowledge. Our team married the concept of content marketing through leadership communication, topical content and trends, with technical knowledge such as codeless AI infrastructures and Creative-AI models. This collaboration helped fortify our skills in managing, creating and strategising for corporate leaders.
Streamlyn, a programmatic monetization service provider, was struggling to establish its expertise in a competitive market. Our collaboration involved strategizing an SEO-rich content creation plan that would help increase their website traffic and establish their brand authority. We regularly create value-driven SEO content for them, ensuring their website ranks higher on search engines. Our efforts have helped them improve their online visibility and gain more leads.
One of the pioneers in the kitchen sink industry, this brand partnered with us to amplify its reach beyond offline sales by entering the digital space. Our approach was to introduce them on three different social platforms. The entire social media strategy was planned to reflect the legacy, expertise and customer-centric nature of the brand. Our team created about 100 Social media posts, along with numerous emailers and blogs which cater to both, their B2B and B2C audience.
#SinkingWithCreativity
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The consultancy firm that helps organizations improve business performance also assists with revenue optimization, profitability improvement, cashflow/working capital improvement, and enterprise valuation for other companies. To highlight their industry expertise, we have been developing thought leadership content on LinkedIn for Deepak Narayanan, their Founder & CEO for about a year now. Our scope includes articles, static posts, carousel posts, and textual posts, all aligned with the leader’s thoughts, expertise, and tonality.
The UAE-based savings app aims to shift the concept of finance from trouble to joy. To reinforce its ideas, the brand has set up saving rules and rewards for every Dirham the consumers save. To help them spread the word of joyful savings, they approached us to create strategy and content for social media marketing and promote them on Instagram, LinkedIn, and Twitter.
Consistency is key to ace marketing, and we ensured that Kotak Mahindra Bank owns it. For the brand, we are roped in as their strategy and content partners who helped formulate journey paths for various launches and campaigns. Along with this, we also were involved in crafting e-mailers, SMS, push notifications, WhatsApp banners, digital banners & WhatsApp posts with the same quirky, punny, and relatable tonality that we planned for Kotak General Insurance.
One of our latest projects is in collaboration with Quiklyz, a brand that leases out cars on subscription for a minimum tenure of 2 years. Yes, you can now own a car by renting it for longer terms. For a brand that established its identity with a unique plan, we had to take a different route - Quora. So we dug into the presence of the automobile industry on Quora and chalked out a roadmap for Quiklyz on the platform. More so, we planned to support the answers with visual content - infographics.
#CreativeDrive
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For the newbie in the Electronic Vehicle sector, our mandate was to build their brand presence through social media marketing. For the initial stages, we took the product launch route for their social content, driven heavily by designs, generating curiosity for their on-ground launch.
#RidingOnDiversity
To reinforce their reputation as a PR Institute among people, we designed and crafted their marketing and placement brochures. These were distributed at educational fairs and similar events, to develop awareness among potential candidates and demonstrate their capabilities in front of stakeholders.
#ScoringVersatality
With this association we undertook the internal communication for a workshop conducted by Tata Communications Ltd. for a period of 3 months. To spread awareness and encourage participation among employees, we developed content pieces like posters, infographics, certificates, newsletters, workbook, video, and also a campaign to be run on their internal portals.
#HarbouringCommunication
Awards & Recognition
All our endeavours have been driven by hard work, the zeal to set new standards, and our clients’ trust in us. Every time our work is recognised, it is not us alone, but each party involved with the brand.
In 2021, Yellow Seed was awarded Gold in the category Best use of Social Media Brand - Platforms (Quora) in SAMMIES 2020 by Social Samosa.
In 2019, we bagged Silver for Excellence in Content at the 9th Public Relations Council of India Awards for excellence by Agencies
In 2017, we were recognised as the Best Content Agency at the National Digital marketing Conference & Awards, 2017, powered by CMO Asia.
