A musical content partnership indeed! That’s Yellow Seed for Gaana.com, one of the leading commercial music streaming company. This exciting mandate requires us to write and manage the content of Gaana Music Festival 2019 for their social media handles such as Facebook, Twitter and Instagram. Our expertise in cracking the mindset of the audience and engaging them with posts around the artists and festival experience is buzzing among the Indian music lovers in India and the US.
Since 2018, Yellow Seed has had the mandate for creating engaging content for Piramal Capital and Housing Finance, one of the leading housing finance companies in India, highlighting their brand’s positioning, products, features and other service offerings. We manage their social media assets i.e.; Linkedin, Twitter, Facebook and Instagram with content in the form of updates, posts, GIFs & videos.
Working with ‘the three-pointed star’ has been one of our most treasured milestones. ‘The Corner Office’, a Yellow Seed brainchild for Mercedes-Benz on LinkedIn blends the brand’s legacy, innovation and excellence through thought leadership content. Blogs & infographics are a result of client understanding, meticulous planning, and extensive research. All the content created rests on ‘The Corner Office’ which is part of the Mercedes-Benz India website and is amplified on Linkedin through targeted posts & updates.
We are associated with Aditya Birla Health Insurance to create engaging content for ‘Activ Health’. The purpose of this ‘content property’ is to drive awareness about their insurance products and maintaining good health. Easy-to-understand blogs, infographics & videos are being created on health and nutrition, fitness, marathon, balanced diet, mental health and other health-related topics on an ongoing basis.
Our association with Cupela involves creating insightful thought leadership blogs and newsletters for the CEO, Rajeev Shroff, a life and leadership coach for business owners & professionals. The blogs focus on leadership skills and are crafted for the LinkedIn audience. Yellow Seed also has the PR mandate for Cupela which comprises media coverage in online & offline publications and speaker opportunities
During 2018 - 2019, our team of creative thinkers created impactful articles and managed the online PR mandate. We explored, strategized and delivered suitable media coverage and opportunities for Godrej Properties while managing leader profiles online.
Our work as official content partners for Insider.in involves crafting content that is resourceful in promoting, marketing and amplifying events and new initiatives on Insider.in, one of the leading ticketing platforms in the country. The mandate requires our creative geniuses to be spontaneous and agile in terms of content delivery with formats such as Web ads, Social Media ads, Mailers, Updates, SEO articles to also ideating for campaign ideas for new exciting events.
For Viacom 18, we created numerous, intriguing and insightful thought leadership articles. The mandate required a careful understanding of the ‘way of thinking’ of the top management. We turned their learnings from personal & professional life into engaging articles sharing a different side to their success stories.
Our association with Cipla was an interesting one. For their ‘Breathe Free Campaign’, Yellow Seed created informative articles on asthma and other breathing disorders. These researched articles were also vetted by doctors & medical experts, thus ensuring the authenticity of the content.
Our association with IndiaFirst Life Insurance is a strong one that goes back to five years. It all started with creating LinkedIn updates and blogs on life insurance and progressed to creating product-related content and marketing collaterals. Yellow Seed has developed content for several product launches, internal communication campaigns and even sales channel communication.
Yellow Seed, in association with Quasar, has been creating content for Nestlé for multiple interesting projects & campaigns. ‘Baby & Me’ was an interesting one which was targeted towards young parents, working professionals, homemakers and expecting mothers to guide them about a healthy start and prosperous future for their babies’ growth. It involved developing 250+ blogs & infographics. This thoroughly researched content was affirmed by nutritionists and paediatricians. Other projects for Nestlé involved researched articles for Nestlé Nutrition Institute, e-books & e-mailers for Nestlé family & content for Nestlé Ceregrow
For Castrol, our team of talented individuals have gone all out to create engaging content. From understanding the psyche and attitudinal preferences of the target audience, Service Providers in Turkey, meticulous planning and executing, to content creation and design, our work for Castrol is truly interesting and impactful. We’ve also trans-created the content pieces in Turkish and with this, Yellow Seed goes international! This project is in collaboration with Mindshare India.
Our journey with Shoppers Stop has been a fashion-forward one. Team Yellow Seed helped shape a refreshing identity for their blog ‘Style Hub’ with over 200 engaging content pieces on fashion, lifestyle and home décor. Additionally, we handled the back-end management for the blogs and fashioned a unique impact by connecting with eminent fashion bloggers to create personalized articles for the evolving audience.
This exciting project of creating over 400 Live Content Pieces for MTV India Blog is one we really enjoyed. From listicles and quirky blogs, the content pieces focused on Bollywood, movie reviews, tech-related updates, and relationship advice- all in sync with the audience’s taste as well as the brand’s tonality.
For Franklin Templeton, we invested our creative minds into creating a content bank of articles for their ‘Good EMI’ campaign. The idea was to highlight the benefits of disciplined investments leading to a stable and secure financial future. We introduced the concept of Good EMI to young investors by providing detailed yet simplified guides on investments.
With H&R Johnson, we ventured into the tiling and home interiors industry & created over 100 articles and 20 plus infographics for innovative solutions on home improvement and design which required research on architectural ergonomics and understanding of visual aesthetics. The topics covered a broad area of home décor and the fundamentals of space transformation using decorative features and paraphernalia.
For Reliance Mutual Fund, our team of creative wizards created and designed impressive social media posts and informative blogs on Mutual Funds. With over 100 Articles and Social Media updates on banking and finance, we’ve built our expertise in writing content for BFSI.
Our collaboration with Sparta Strategy resulted in developing interesting case studies and over 100 informative articles on Foreign Direct Investment (FDI), its advantages and impact on the growth of our economy. We analyzed the data sets from various sectors and developed case studies on the financial outreach of FDI in different states.
With Reliance Home Finance, we created and executed Thought Leadership Articles for Senior Management and various internal communication from the CEO’s Desk. Additionally, we implemented various online campaigns, internal communication campaigns, content for sales campaign and infographics.
For Cargill India, we created over 50 articles for Leonardo Olive Oil. It was an interesting project where we wrote about current trends in culinary arts, suggested unique vegetarian and non-vegetarian recipes for Nature Fresh Mustard Oil after extensive researches. We believe in expanding our horizons as we have the right blend of methodology and innovation.
In association with Wavemaker, we have created numerous internal communication videos for Paytym and designed presentations for ShopClues, Vodafone, Royal Stag Barrel Select, Ripple, and Olx. Yellow Seed has created over 100 tech-savvy content pieces for Croma’s online community. These included gadget reviews, new launch, trending gadgets, e-recycling and so much more! Our team of talented individuals also crafted over 50 long-format informative articles for Dr. Aquaguard from Eureka Forbes.
* Award Entries
Yellow Seed developed over 300 thoroughly researched content pieces in both English and regional languages for Danone Aptaclub, in association with Isobar. This project is targeted towards working professionals, homemakers and expecting mothers to primarily educate them about the entire 9-month pregnancy journey detailed into week-wise content pieces in the form of articles and infographics. We also translated these content pieces further into multiple languages to reach a wider audience. An interesting aspect of the project has been to create content as per well- researched personas with whom the audience can form an association with.
Since our inception, we’ve worked on a plethora of sectors and brands. And we don’t shy away from challenging work. In fact, we love it, as it drives us to put our best foot forward. Our association with iProspect has pushed us to create enormous content pieces in a stipulated period. We did interesting work on brands like Aegon, State Bank of India and Jet Airways. These engaging content pieces focused on various fields such as insurance, travel, banking and finance. Let’s get to the figures, 130 articles for Aegon Life Insurance, 150 articles for SBI, and a whopping figure of 614 articles for Jet Airways
For Candid Marketing, we began by writing over 80 articles and social media posts for their internal property Back to College. The content for this was youth-centric. Along with content creation in varied formats for Asian Paints, we crafted an event script for Mandira Bedi and Rahul Dravid for a sales event of Parachute. For Colgate and Cadbury, we strategized offline customer engagement activities and online communication targeted towards the online consumers.
We shared a unique bond with Techshastra, since the early days. We created content for one year on leading FMCG brands from the HUL family including Surf Excel India and Surf Excel Matic. For their internal activities, we created a cleaner digital space through social media posts, articles and AV scripts. We also created a comfortable social space through social media posts for Comfort Fabric Conditioner & ELLE 18 and website content for Qupon Wallet.
With Bloggers Mind, we got an amazing opportunity to work for brands like Honda, Nokia, and Emami. Creation and execution of 10,000 tweets, over 365 blogs and updates all of this in a timespan of one year for Honda. We put our heart and soul in what we do, our creation of social media updates for the Facebook Community in South-east Asia for Nokia and the University of Ballarat (Australia) is one such testimony. For Emami – Male Grooming Academy, we created over 100 content pieces pertaining to grooming tips.
We all know that living healthy is the key to life. Through Saffola, in association with Madison World, we found a platform to convey the message of why the healthy heart is a happy heart. With over 100 articles which were then vetted by professional health and nutritional experts to ensure 100% authenticity of the content.
In association with WebMaffia, we worked on over 150 content pieces. These articles focused on maintaining healthy and beautiful skin with Kaya Skin Clinic.
Our association with iContract, led us to write for HSBC Bank. We created over 30 customer communication emailers giving a detailed description of their products to increase customer awareness.
For Aegis, we created over 20 Newsletters and conducted numerous case studies for Aegis Global. Understanding the evolving trends in the Telecom sector and the innovations driving its performance was a challenge that we were able to accomplish.
For Acreaty, our team delivered around 50 articles and numerous social updates, and we also conducted extensive research and developed blogs on Human Resources and People Management.
For All About Money by Axis, in association with ‘To The New’, team Yellow Seed designed attractive and precise infographics, blogs  and built video scripts for Axis Bank on the importance of saving and making the right investment for a secured future.
Over a period of 2 years, through Digital L&K Saatchi and Saatchi, we created around 1500 blogs which were a blend of product reviews, product launches, game reviews, and other tech and gadget related content pieces for Idea Tech Talks.
Yellow Seed successfully ventured into the lifestyle and fashion genre with the brand Liva. We built over 150 fashion blogs during the launch phase of Liva aptly called Liva Fashion Diaries in association with Digital L&K Saatchi and Saatchi.
30 days. 20 brands. We crafted intriguing content pieces which were published on Indiatimes.com, in association with Atomicads Brandcomm. The brand-work included - Pepsi, Gatorade, Johnnie Walker, Samsung Mix Radio, Birla Sun Life, Shazé, UC Browser, Reliance, Holiday IQ and Asus, with a combined reach of over 1 lakh shares.
Best Content Agency
at National Digital marketing Conference & Awards, 2017, powered by CMO Asia
Silver for Excellence in Content
at the 9th Public Relations Council of India Awards for excellence by agencies 2019 held in Jaipur