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STDC > A Content-Led Branding Framework

Updated: Jul 6, 2022

As content writers, our expectations from the content we create are always quite high. However, that’s not all, as we are mainly fixated upon creating content that is both interesting and gripping for our audience. In simple words, we are generally driven to keep the content fresh and expect to ace at viewership. Fascinatingly, in the attempt to do so, all of us take plenty of effort in learning new techniques which are highly appreciated and accepted by our fellow content marketers. We often look out for proposed models and proven strategies of content writing that appeal to, and support brands to reach their goals. As marketers, we are always hungry to learn more, and that pursuit often leads us to interesting approaches which we add to our arsenal of strategies. Considering this, we decided to plunge into one such impeccable strategy that is known and followed by many in the industry, the STDC Framework. STDC is short for a business framework, chronologically arranged as See – Think – Do – Care. Unlike its counterpart approaches, STDC has an audience-oriented approach, thus, it twists the point of focus towards them. The STDC Framework is slightly varied and hence is structured to function in a distinct trail of content creation. The STDC Framework can simply be put forth as a pinhole camera, where other POVs are overlooked and the whole anticipation is aimed at catering to the requirements of the audience, especially the targeted ones. Professionals associated with core content management would not concentrate on just a single cluster while trying to incorporate content that leaves larger groups of audiences with more to consume. To gratify the audience, brands ensure that their content revolves around their end-users and that is where the See-Think-Do-Care ideology is implemented. The STDC framework of curating content is grounded upon emotional and psychological concepts. It requires brands to study their audience, to understand what impacts them, learn how to persuade them, and finally create a balance between existing and new clients through enhanced customer services. Let’s see how each stage in this framework sets the proper groundwork for you as a brand to create content. SEE – Get yourself out there. It is a phase where all you get is a platform as your blank canvas to explore your ideas. The process begins by analysing what the audience is interested in, these days. Once this is done, the process moves to help marketers systematically organise and strategise for their content using the content pyramid. The content pyramid is a pictorial representation of the order in which you prefer to begin with establishing your work on the media platforms. THINK – Make an impact. In the cosmopolitan mass of mixed groups, find your target audience and present them with your niche content. Touch all their inclinations with your concepts, majorly affirmative ones. Prove that you share the same interests as your target audience and they can trust your services. Meanwhile, also make sure to keep them engaged with interesting content about your brand for the larger clusters to know about you.

DO – Promote your services. Once you strike a balance between your ideas and your consumers’ requirements, promotion of the facilities or services can be started. This will only elevate their level of requirement. The next step is to implement these ideas into content, followed by effectively marketing the content, talking about your story and your offerings. Once your audience starts engaging with this content that talks about the solution for their needs, you will spot the incoming transformation in your brand positioning. This juncture is mainly about converting your expected leads and even spectators into your potential clients. CARE – Consumer Retention-a priority. In your quest for new customers, never leave behind your existing consumers. Customer retention is as important for brands as acquiring new leads, as it adds to your brand loyalty and recall. Some of the best ways to maintain your existing audience base are by targeting specific content for their interests, engaging them with activities, and responding to them diligently. Show them you care about them just as you cared when they were a new member of your brand. As a brand, you need to understand how the takeaways from the STDC Framework are simple but not too general to be left unaccounted for. It begins with dedicating your time and paying quality attention to acquiring as much readership and viewership as possible. Extracting all the positive areas of your services and implementing them in your content will give you an upper hand, provided there is an appropriate rationale for it. You also must consider prioritising their responses and feedback for sheer up-gradation of your work and efforts. Last but never least, keep enhancing your post-sale commitment with the clients as retention and recommendations are always seeking you. This strategy helps in developing an overall balance when creating content across various stages of your selling lifecycle and building your brand in such a way that it fosters brand loyalty and growth in the long term. Take the first step and understand how the SDTC framework can add value to your brand and your content. Soon enough, this approach is set to help you build your brand and gain the edge over your competitors, thereby establishing your importance to your audience.

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