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Are You Following The Content Funnel?

Updated: Jul 19, 2023

When a marketer sits to strategise, given the amount of research he/she has pulled together, it often gets a messy affair to pen it down. This is where the content funnel comes to the rescue. Following a content funnel can be incredibly valuable for marketers because it helps in planning strategically. It helps you create content that resonates with your target audience at different customer journey stages. It is essentially a visual representation of the customer's journey, from initial awareness to final purchase and beyond that and helps writers categorise their writing and make it more effective. Here’s what the funnel is broken into-

Awareness funnel

This funnel is suitable for you if you want to create brand awareness and reach a broader audience. The content in this funnel should be educational and informative, providing value to your potential customers. The goal is to create interest and curiosity in your brand or product. Examples of content in this funnel include blog posts, social media posts, infographics, and videos.

Consideration funnel

This funnel helps you create interest and persuade potential customers to consider your product or service. The content in this funnel should focus on the brand or product's benefits and unique selling propositions. Examples of content in this funnel include product demos, case studies, webinars, and whitepapers.

Conversion funnel

This funnel aims to convert your potential customers into paying customers. The content in this funnel needs to be persuasive and highlight the product or service's value. Examples of content in this funnel include free trials, product demos, discounts, and customer testimonials.

Loyalty funnel

This funnel is suited for your goals to retain customers and turn them into brand advocates. The content in this funnel should focus on building a relationship with customers and providing exceptional customer service. Examples of content in this funnel include loyalty programs, customer appreciation events, newsletters, and exclusive offers.

Once you define your target audience, put it in the funnel and chalk out the goals you wish to achieve and the content you need to create. Following a content funnel helps in improved targeting, higher conversions, increased engagement, and better measurement. Understanding which part of the funnel your target audience is in helps you not only create content but also alter your strategy effectively as and when needed.

The content funnel helps you stay organised, keep track of your plans, and move your strategy up and down the funnel as per need. Some innovative ways to create an effective marketing strategy with a content funnel are creating personalised content, using interactive content, incorporating video marketing, and retargeting your content based on insights collected regularly. All in all, a content funnel is an undermined tool that all marketers must follow.

Psst! This blog was made with 💛, lots of teamwork and edited by a human with some help from Generative AI. We’re not ones to steal credit. #PuttingItOutThere


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