Right from its inception, cryptocurrency as a market has been progressing at warp speed. From crypto-aficionados to private and public organisations across the globe, this new investment opportunity intrigued everyone with its perks and features. In its initial days, crypto was new and technologically advanced, making it an unknown territory or scary space as people didn't understand it. This is how crypto realised the need for educating and associating with people as its key task to float in the market. Amidst the chaos of associating with new individuals and companies, one thing was definite for crypto brands, they had to revisit their content marketing strategy and ensure that it was making the right communication with the right people so as to not fester new rumors that might dilute the interest many had for the cryptocurrencies.
Observing and understanding how content works, many brands and creators aligned with crypto, like Dogecoin, WazirX, CoinDCX, etc., got the right way to create content in the crypto space -
The balance between what details to share, how to communicate, and on which platforms to be present is a necessity. The world of crypto is new and is known to have a huge scope for organisations and individuals to explore. However, if the technological background and other aspects about it were not communicated in a simple fashion, the result might not be favourable for encouraging trade. The ideal solution to connect with your audience is to avoid jargon, elaborate on the technical concepts, and open up about all that need to know about crypto and its word. Moreover, crypto needs to concentrate more on adding value to its content.
The next step for crypto was to understand the audience it wanted to target, followed by providing them with the ideal content that will specifically be useful for them. Be it learning about crypto, experimenting, buying, and selling, doing it seriously for full time; all stages of its target audience needed to be covered with content.
Topics like “What is cryptocurrency?” are suitable for newbies who are just starting to learn about cryptocurrency, whereas to attract consumers who have been associated with crypto for a few years they need content like “A guide to crypto coin mining”.
The idea is to funnel out your target audience based on their content requirements and direct specific content towards them, fulfilling the needs of every group of your audience. Furthermore, it decided to make its content action-driven, leading the audience to show crypto their preference of content.
Adding a visual appeal to its content was the final call that crypto took. Besides the visual being an attractive way to present content, they also guarantee higher retention. Crypto's world being new and unexplored, visuals would prove to be a great help by presenting the content in an appealing and easy way. It was essential that crypto struck conversations with its associates instead of merely imparting information to connect better, and visuals were the aid to rest upon. Some of the most useful formats that crypto could explore were infographics, videos, article banners, and more. Every visual format, it realised, had something new to offer in taking its content marketing strategies a notch higher.
With balance, funneling, and visuals by its side, crypto set out to capture more attention and communicate with its prospective audience. It set its goals as attracting potential consumers, imparting knowledge about itself, and growing as a market. While these are some of the classic techniques adapted by crypto to soar higher, it has always been on the lookout for improving and implementing new trends to favor its growth.