Content marketing is ever evolving, encouraging brands to become highly adaptive. If you are considering boosting your content marketing efforts, here are 7 trends that you must watch out for. Strategizing For Concise Content Would you spend 20 minutes scanning through a long post copy or caption looking for required details or spend 20 seconds reading a short caption which gives you the required information? We bet you’ll prefer the second option. This is exactly why your co

There is no doubt about how popular social media has grown among various generations, since its introduction. However, it saw an unbelievable boost in quality and consumption during the pandemic in 2020, when an average of 2 hours 24 minutes were spent per day on social media. To keep up with this evolving interest among people, social media platforms continued to introduce new features that kept the audience happy and interested. For brands and businesses, this evolution mea

Businesses today are not seeing themselves as just places of trade. They are focusing on becoming brands with a vision that people can relate to. This has not only given a sales boost to many, but has also helped them create loyal customer bases that further aid in marketing. Enter content! Content has always played a very important role in building a brand. Why? The main mode for any brand to communicate with their audience is and always will be content. What this means is t

With around 3.8 Billion active daily users, social media has proven to be the central hub for netizens. Therefore, in an era of Instagram, Tik-Tok and Twitter, brands must focus on social presence. Brand building and marketing on social platforms not only gives businesses a voice, but also a human touch and credibility. In a time where the audience is invested in knowing more about brand journeys, you need to share information and stand out as well. With changes in social med