Businesses today are not seeing themselves as just places of trade. They are focusing on becoming brands with a vision that people can relate to. This has not only given a sales boost to many, but has also helped them create loyal customer bases that further aid in marketing. Enter content! Content has always played a very important role in building a brand. Why? The main mode for any brand to communicate with their audience is and always will be content. What this means is t

With around 3.8 Billion active daily users, social media has proven to be the central hub for netizens. Therefore, in an era of Instagram, Tik-Tok and Twitter, brands must focus on social presence. Brand building and marketing on social platforms not only gives businesses a voice, but also a human touch and credibility. In a time where the audience is invested in knowing more about brand journeys, you need to share information and stand out as well. With changes in social med