There is no doubt about how popular social media has grown among various generations, since its introduction. However, it saw an unbelievable boost in quality and consumption during the pandemic in 2020, when an average of 2 hours 24 minutes were spent per day on social media. To keep up with this evolving interest among people, social media platforms continued to introduce new features that kept the audience happy and interested. For brands and businesses, this evolution mea

Here are four content marketing trends that can help you retain your audience's brand loyalty and add value to their engagement.

Content amplification is a strategy that helps you share the best of your content with relevant audiences. This drives conversations and interactions around your brand which can help build goodwill and improve sales. What is good content? When you have spent a ton of time creating content for your audience, you want it to get the desired response. So, you will have to spread the word about your content in a way that it reaches relevant people. Think of this as a game of Chine