It can be challenging for most travel marketers to create a successful marketing campaign for their audience who often find themselves jumping between umpteen websites and apps, selecting the best airlines, stay and experience offered in all the varied tourist locations around the globe. Considering the amount of thought and research put in by tourists before planning a trip, it is important for travel brands to create an exceptional content plan that will spread their reach

Social media platforms can help brands drive the conversation about themselves and ensure that they come across as worth consumers’ loyalty

Here are four content marketing trends that can help you retain your audience's brand loyalty and add value to their engagement.

Content marketing has undergone a “legen- wait for it- dary” change in the recent years. Newer trends are emerging left, right and centre, replacing the conventional marketing strategies which involved word of mouth, advertorials, and sales pitches. Amongst the many marketing trends that have turned up, there’s one that we simply cannot resist *cue Cadbury ad music* — VIDEO MARKETING! Video marketing has taken over the space of content marketing at the pace of lightning. And

Who is B2B audience? The part of the audience who reads business specific content with the intent to better their businesses, is the business-to-business (B2B) audience. B2B communication does not target an individual, but brands that may be interested in deriving profits from the content. These audiences are the experts in their field and can only be attracted by content that ads to their knowledge and provides actionable suggestion. Content marketing for the B2B audience Th

Having competition does not mean less for you, rather it becomes a question of how much more you can do! Yes, competition can be overwhelming but it also forces you to bring out your best creative side to rise to the top. Sometimes this struggle with a brand’s competition takes the form of a brand rivalry, meaning that the two brands are now acknowledged challengers to each other’s products as those products or services are similar (in a way). Brand rivalries are very engagin