Brand Rivalry- A Fire That Fuels And Burns
Having competition does not mean less for you, rather it becomes a question of how much more you can do! Yes, competition can be overwhelming but it also forces you to bring out your best creative side to rise to the top. Sometimes this struggle with a brand’s competition takes the form of a brand rivalry, meaning that the two brands are now acknowledged challengers to each other’s products as those products or services are similar (in a way). Brand rivalries are very engagin