Having competition does not mean less for you, rather it becomes a question of how much more you can do! Yes, competition can be overwhelming but it also forces you to bring out your best creative side to rise to the top. Sometimes this struggle with a brand’s competition takes the form of a brand rivalry, meaning that the two brands are now acknowledged challengers to each other’s products as those products or services are similar (in a way). Brand rivalries are very engagin

With around 3.8 Billion active daily users, social media has proven to be the central hub for netizens. Therefore, in an era of Instagram, Tik-Tok and Twitter, brands must focus on social presence. Brand building and marketing on social platforms not only gives businesses a voice, but also a human touch and credibility. In a time where the audience is invested in knowing more about brand journeys, you need to share information and stand out as well. With changes in social med

Yellow Seed is a Content Agency, focusing on content strategy and creation. We work with leading brands and agencies to build content across