What makes for a great digital marketing strategy? If you work at a content agency or PR firm, or run any part of your own business, chances are, you’ve thought of this question. Great ad campaigns these days are backed by a strong social media component, carefully-considered SEO strategy, strategic content creation and PR. To analyse this issue further, we’ve put together a list of famous digital marketing campaigns that not only marketed themselves but also created experien

8 out of 10 people will read your headline, but only 2 out of 10 will read the rest. Here's how to get that number up.

A video, doing the rounds on the internet towards the beginning of March 2020, showed how all coronavirus campaigns were similar in their messaging and presentation. All ads started with a sombre piano track playing in the background, showed empty spaces and ended with “we are all in this together”. What it meant? The need at that time was reassuring the customer and reminding them that the brands were in this crisis with them. Although the campaigns set the right tone, they