Why Is There A Consumer Shift In Content Preference?
Research states that almost 55% of visitors spend fewer than 15 seconds on your website. This is barely enough to skim the surface and it...
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May 21, 20192 min read
Welcome To The Era Of Digital Cooking
We all love Food, Food, and Food Did you ever visualize food as an object that has the power to entice you besides leaving you hungry?...
May 21, 20192 min read
The Evolution Of Content
While humans have evolved over time to get larger, content has predominantly evolved in the opposite direction. We’ve come a long way and...
May 21, 20195 min read
The Art of Turning Words into A Campaign
As children, the most intriguing time was the time spent listening to stories. You would crave for these. It was something you'd look...
May 21, 20193 min read
Striking The Right Chord
Advertising aims to plunge consumers into an experience of the product that leaves them irrevocably convinced of its importance. Apart...
May 21, 20193 min read
Selling Brands v/s Creating Engaging Content!
What started out as just a marketing tactic and then succeeded to become a marketing model - is now something that most brands invest in....
May 21, 20192 min read
Get Your Content Marketing Game Together
The rules of the game have changed indeed. It’s not about knowing the customer. Nope! It’s about predicting what they would like in the...
May 21, 20192 min read
Content Saturation: Half Empty or Half Full?
Have you ever thought of how your brain acts as a storage unit for an infinite amount of content? Whatever that touches any of your...
May 21, 20193 min read
The What, Why and How of Native Advertising
There’s a ‘new’ way to advertise on the block and it is fast becoming a crowd favourite. The content marketing industry is at the edge of...
May 21, 20193 min read
The Power of Influencer P.O.V in Content Marketing
‘What’s in a name?’ a famous thought once, is slowly losing its lustre as the world moves towards the horizon of familiarity. In the...
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