Your Capital. Our Content.
The Banking and Financial Services Industry has been a strong part of us for the greater part of the last decade. Be it life insurance, general insurance, mutual funds, loans, or any other banking service, our team has a specialised hands-on knowledge of it all. But what makes us different? We believe it's our openness to be creative. We aim to make your content interactive, appealing, and innovative.
Here's A Peek Into Our Work In Our World Of Banking & Financial Services.
Renowned for its high-value products and financial services in the insurance sector, Zurich Kotak General Insurance sought a content partner capable of bridging the gap with their audience. Our focused approach enabled them to enhance their communication through the creation of emailers, push notifications, SMS, banners, and WhatsApp posts, but with a unique twist. By breaking the finance-talk stereotype, we infused elements of pop-culture references, puns, and humour into their content, aligning with the language their younger audience uses and the older audience is beginning to embrace.
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As a neo-bank backed by Yes Bank, Jumpp needed a partner that could make customer communication interactive and engaging. Our collaboration with them centred on developing a content strategy that established the desired tonality and design. Beginning with email communications, our team enhanced various formats, including push notifications, WhatsApp creatives, SMS, and banners.
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We’ve built a strong association with IndiaFirst Life Insurance built over the last decade. It all began with creating LinkedIn updates and blogs on life insurance and progressed to creating product-related content and marketing campaigns. Over the years we have developed content for several product launches, internal communication campaigns, customer engagement campaigns, and even sales channel communication.
Mutual funds are often seen as tedious by the Gen Z audience. Dhanamartha sought to change this perception. By collaborating with them, we concentrated on redefining the brand and creating a new identity for Stack'D. Through Stack'D, we developed a social media strategy that simplified investing for the younger generation using a fresh design style in videos, static posts, carousels, and email campaigns aimed at this demographic.
For our association with DSP, we applied our knowledge from the BFSI industry to work with their distributor network app. We help promote their app by creating social media creatives, emailers, and videos targeted to the app audience, i.e. the distributors. The venture involved scanning the app knowing its features, what needs to be highlighted to the distributor, and creating content to promote it.
Life insurance selling brand and we bond on different levels… and we decided to all out with our new mate, Bharti AXA Life Insurance. From product launch collaterals like emailers, posters, banners, standees, WhatsApp creatives, and video byte scripts to internal communications, we let our creative minds spread their wings wide. Wait, that’s not it! We created some greatly acknowledged campaigns for them like ‘Renew Kiya Kya?’ and ‘Stay Home Stay Safe & Go Digital’, along with marketing their Unnati Product Launch and GWP product launch.
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When a brand collaborating with us has such noble plans, how can we stay behind in boosting their project? So to promote their rural housing loans for the underprivileged, we took to identifying the right audience to talk to and spread the word on MRHF’s Social Media profiles. More so, we went on to create Quarterly Newsletters engaging their stakeholders.
There are brands that market insurance plans, and then there are middle agents who actually sell the insurance plans. For Asego, a health insurance brand, it was these agents that we created content for. We saw the supreme power in insurance agents to market their products despite all the dejections, and turmoil, and titled them our Insurance Ninjas, creating communication accordingly. To ease Asego’s processes, we created a Brand Book, then went on to highlight their impressive plans for their Website Content, Emailers, Social Media Content, and Blogs.
For those who believe Fintech brands have to sound serious, it’s a myth! For the Fintech Unicorn, we donned our cape of finance knowledge and dived in to connect them with their audience with our favourite weapon - creativity. Driving their brand image primarily towards LinkedIn, we went on to liven up their image with Infographics, video content, and creative GIFs.
We share a special bond with the BFSI industry, and that is reflected in our collaboration with ICICI Prudential Mutual Fund. For them, we armed ourselves with the right plan - Quora Marketing and invested our creative minds into strategising, researching, developing, and managing their Quora profile. The primary intent has always been to educate the audience about mutual funds while accelerating brand exposure and high visibility with our knowledge and experience in the BFSI sector. Alongside creating content, we interact with the audience through responses, create infographics to make the conversations more interesting, and encourage engagement on Quora. Our hard work bagged us the prestigious Gold at SAMMIES 2020 for Best Use of Social Media in the Brand - Platforms category.
Our collaboration with Aditya Birla Health Insurance was initiated in 2018. The primary scope of work was creating blog pieces for their Activ Living Blog Page. The conversation on these blogs began with a focus on Asthma, Blood Pressure, Cholesterol, and Diabetes. Moving forth, these blogs were spread across various topics like health, lifestyle, nutrition, and fitness as projected as lateral communication.
Attention to mobile applications has grown to be one of the key agendas of various brands. Hence when its app downloads dropped during the COVID-19 pandemic, Angel Broking, India’s biggest stockbroking firm needed a plan to rise. Our creative team helped them identify the problem and took up the challenge of promoting app downloads. With the help of targeted communication, we were able to garner higher download rates while encouraging customers to use the app to start their first transaction. Comic strips and infographics were a few key content formats used in their campaign that led to an increase in interactions and activity on their application.
With Piramal Capital and Housing Finance, one of the leading housing finance companies in India, we set on an exciting journey and gave an interesting makeover to the brand’s voice. We launched campaigns that had the perfect blend of entertainment and emotion to highlight their core message, products, and other services. The content was in the form of updates, posts, GIFs, and videos on their social media assets namely, LinkedIn, Twitter, Facebook, and Instagram.
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Another frontrunner in the BFSI industry, TATA AIG focuses on selling cars, bikes, health, and travel insurance. While the brand has strong credibility, they were looking for someone to improve its customer communications. That’s where we walked in, with our decades of experience with BFSI brands and creative insights, aiding them in redesigning the policy wording documents. Further, we helped the brand revamp its SMS, WhatsApp and Email communication to strengthen effective results.
PGIM Mutual Funds, as part of their entry into India, aimed to create a personalised experience for their customers through their website. Our partnership with them elevated the strategic aspect of developing a cohort-based website experience tailored for various age groups and levels of investing experience. Our journey with them involved creating content for their website matching the expectations for each cohort to enhance their understanding and execution of mutual funds, thereby facilitating objective decision-making and sound investment practices for their audience.
The BFSI sector and we have a very special bond, and that's how HDFC Credila and we got to know each other. Small talks led to bigger conversations and we got to know that they were looking to promote their plans of non-banking finance along with education loans as a smart choice. Moving on, we told them our special blog strategy for them, showing them how it's going to benefit them.
A consumer finance brand, Pepper Money distinguishes itself through personalised assistance, exclusive offers, and irresistible discounts. Hailing from the BFSI fraternity, the brand approached us to shape its vision through content. We started by crafting its content and design guidelines, an integral step to ensure consistent and strong brand communication. We also helped it craft the in-app and app content as well as designed brochures and user manuals for the brand that aimed to spread the word about the brand.
For Reliance Mutual Fund, our team of creative wizards created and designed impressive social media posts and informative blogs on Mutual Funds. With over 100 articles and social media updates, we supported the brand in enhancing customer engagement through educational and awareness-building content.
For All About Money by Axis Bank, in association with ‘To The New’, team Yellow Seed designed attractive and precise infographics, and blogs and developed video scripts for content around the importance of saving and making the right investment for a secured future.
For Franklin Templeton, we created a content bank of articles for their ‘Good EMI’ campaign. The idea was to highlight the benefits of disciplined investments leading to a stable and secure financial future. We introduced the concept of Good EMI to young investors by providing detailed yet simplified guides on investments.
With Reliance Home Finance, Yellow Seed created Thought Leadership Content for Senior Management and various internal communication from the CEO’s Desk. Additionally, we implemented various online campaigns, internal communication campaigns and content for sales campaigns.
With Reliance Home Finance, Yellow Seed created Thought Leadership Content for Senior Management and various internal communications from the CEO’s Desk. Additionally, we implemented various online campaigns, internal communication campaigns and content for sales campaigns.
For the Dubai-based financial services provider we aimed to let out our fun side and get quirky with finance talks. The brand specialises in investments and trading in financial instruments like currencies, indices, shares, commodities, treasuries and ETFs, along with exchange-traded derivatives. We started by creating an internal campaign named Humans Of Century Financials to engage the internal team. For the audience, the second prong, we created SEO blogs to take off the blindfold of boredom and incorrect information about the brand’s services.
The UAE-based savings app aims to shift the concept of finance from trouble to joy. To reinforce its ideas, the brand has set up saving rules and rewards for every Dirham the consumers save. To help them spread the word of joyful savings, they approached us to create strategy and content for social media marketing and promote them on Instagram, LinkedIn, and Twitter.
Awards & Recognition
All our endeavours have been driven by hard work, the zeal to set new standards, and our clients’ trust in us. Every time our work is recognised, it is not us alone, but each party involved with the brand.
In 2025, Yellow Seed bagged Silver in the category Customer Engagement & Experience - Best Digital Content in Indian Digital Awards 2025 by IAMAI.
In 2024, we were the Runner Up in Content Marketing Agency of the Year at the 8th Media Ace Awards by exchange4Media
In 2021, Yellow Seed was awarded Gold in the category Best use of Social Media Brand - Platforms (Quora) in SAMMIES 2020 by Social Samosa.
In 2019, we bagged Silver for Excellence in Content at the 9th Public Relations Council of India Awards for excellence by Agencies
In 2017, we were recognised as the Best Content Agency at the National Digital marketing Conference & Awards, 2017, powered by CMO Asia.
