Your Capital. Our Content.

A Peek Into Our Work In The World Of Banking & Financial Services.

A strong association with IndiaFirst Life Insurance built over the last five years. It all began with creating LinkedIn updates and blogs on life insurance and progressed to creating product-related content and marketing campaigns. Yellow Seed has developed content for several product launches, internal communication campaigns, customer engagement campaigns and even sales channel communication.

Our work with Aditya Birla Health Insurance involves creation of engaging content for ‘Activ Health’. The purpose of this ‘content property’ is to drive awareness about their insurance products and about maintaining good health. Easy-to-understand blogs, infographics & videos are being created on content pegs such as health and nutrition, fitness, marathon, balanced diet, mental health and other health-related topics.

Our association with ICICI Prudential Mutual Fund enables us to invest our creative minds into strategising, researching, planning, developing and managing their profile on a unique Q&A platform - Quora. The primary intent here is to educate the audience about mutual funds with accelerating brand exposure and high visibility. Our knowledge and experience in the BFSI sector helps us manage this mandate to create content, interact with the audience through responses, infographics to make the conversations more interesting and other content types to leverage engagement on Quora. Equipped with detailed understanding of Quora, we dive into the deep end of insights and monitor the performance of the profile and the engagement therein.

With Piramal Capital and Housing Finance, one of the leading housing finance companies in India, we set on an exciting journey and gave an interesting makeover to the brand’s voice. We launched campaigns which had the perfect blend of entertainment and emotion to highlight their core message, products, and other services. The content was in the form of updates, posts, GIFs, and videos on their social media assets namely, LinkedIn, Twitter, Facebook, and Instagram.

Angel Broking, India’s biggest stockbroker firm, wanted to increase the overall app downloads and promote their customers to start their first transaction on their app. We took up this task of crafting marketing communications encouraging active customers to use their app in the times of a confusing market situation during the global pandemic. We also created content pieces like comic strips, infographics as a part of their campaign to promote customer activity on their application.

Your Capital. Our Content.

A Peek Into Our Work In The World Of Banking & Financial Services.

A strong association with IndiaFirst Life Insurance built over the last five years. It all began with creating LinkedIn updates and blogs on life insurance and progressed to creating product-related content and marketing campaigns. Yellow Seed has developed content for several product launches, internal communication campaigns, customer engagement campaigns and even sales channel communication.

Our work with Aditya Birla Health Insurance involves creation of engaging content for ‘Activ Health’. The purpose of this ‘content property’ is to drive awareness about their insurance products and about maintaining good health. Easy-to-understand blogs, infographics & videos are being created on content pegs such as health and nutrition, fitness, marathon, balanced diet, mental health and other health-related topics.

Our association with ICICI Prudential Mutual Fund enables us to invest our creative minds into strategising, researching, planning, developing and managing their profile on a unique Q&A platform - Quora. The primary intent here is to educate the audience about mutual funds with accelerating brand exposure and high visibility. Our knowledge and experience in the BFSI sector helps us manage this mandate to create content, interact with the audience through responses, infographics to make the conversations more interesting and other content types to leverage engagement on Quora. Equipped with detailed understanding of Quora, we dive into the deep end of insights and monitor the performance of the profile and the engagement therein.

With Piramal Capital and Housing Finance, one of the leading housing finance companies in India, we set on an exciting journey and gave an interesting makeover to the brand’s voice. We launched campaigns which had the perfect blend of entertainment and emotion to highlight their core message, products, and other services. The content was in the form of updates, posts, GIFs, and videos on their social media assets namely, LinkedIn, Twitter, Facebook, and Instagram.

Angel Broking, India’s biggest stockbroking firm, noticed their app downloads dropped during the COVID-19 pandemic. Our creative team helped them identify the problem and took up the challenge of promoting app downloads. With the help of targeted communication, we were able to garner higher download rates while encouraging customers to use the app to start their first transaction. Comic strips, infographics were a few key content formats used in their campaign that led to an increase in interactions and activity on their application.

For Reliance Mutual Fund, our team of creative wizards created and designed impressive social media posts and informative blogs on Mutual Funds. With over 100 articles and social media updates, we supported the brand in enhancing customer engagement through educational and awareness-building content.

For All About Money by Axis Bank, in association with ‘To The New’, team Yellow Seed designed attractive and precise infographics, blogs and developed video scripts for content around the importance of saving and making the right investment for a secured future.

For Franklin Templeton, we created a content bank of articles for their ‘Good EMI’ campaign. The idea was to highlight the benefits of disciplined investments leading to a stable and secure financial future. We introduced the concept of Good EMI to young investors by providing detailed yet simplified guides on investments.

With Reliance Home Finance, Yellow Seed created Thought Leadership Content for Senior Management and various internal communication from the CEO’s Desk. Additionally, we implemented various online campaigns, internal communication campaigns and content for sales campaigns.

The Returns on Our Investment

Best Content Agency

at National Digital marketing Conference & Awards, 2017, powered by CMO Asia

Silver for Excellence in Content

at the 9th Public Relations Council of India Awards for excellence by agencies 2019 held in Jaipur

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