Your Capital. Our Content.
The Banking and Financial Services Industry has been a strong part of us for the greater part of the last decade.
Be it life insurance, general insurance, mutual funds, loans, or any other banking service, our team has a specialised, hands-on knowledge of it all.
But what makes us different?
We believe it's our openness to be creative. We aim to make your content interactive, appealing, and innovative.
Here's A Peek Into Our World Of BFSI 👇
B2B content doesn’t have to be cold and clinical, and ICICI Bank proved just that.
When they wanted to amplify their LinkedIn presence, we reimagined how financial narratives could unfold on the platform. We broke down complex banking concepts into crisp, easy-to-grasp content pieces designed for decision-makers, CXOs, and financial professionals alike.
What followed was a steady shift, from generic posts to meaningful conversations that reflected both authority and approachability. A LinkedIn presence that felt less like a corporate monologue and more like an industry leader in motion.
Fintech and pop culture don’t usually hang out, but that’s exactly what we did for Zurich Kotak General Insurance. They wanted to ditch dull insurance talk and bring conversations to life.
We started with a data-driven, meme-powered email strategy full of Bollywood flair, trending jokes, and sharp visuals, making insurance feel less scary and more scroll-worthy. After their rebrand as ZKGI, we also rebranded 22 offices across India to bring their vision to life.
Impact:
Over 7.4 million customers reached, bounce rates below 2.5%, 7+ million video views, and 120+ creative assets — making insurance engaging and memorable.
Jumpp, an AI-powered neo-bank partnered with Yes Bank, set out to revolutionise banking for modern India. We helped them take this leap with a detailed communication strategy for their audience.
How? In layers. The traffic funnel was streamlined with waitlists, nudges for downloading and sign-ups. For the user journey, we covered every base with emailers, notifications and banners. Everything in line with their humorous and witty tone.
Impact:
A 204% uplift in the 10-Day Welcome Journey, a 5.07% conversion rate from install to sign-up start, and an 80.77% click-to-conversion rate — proof that when content and performance align, real traction follows.
For over a decade, we’ve partnered with IndiaFirst Life to shape a content-first communication journey, one that’s thoughtful, consistent, and deeply connected to their people.
From product campaigns and distributor assets to internal mailers, financial tools, and even bespoke WhatsApp stickers, every touchpoint reflects the brand’s evolving spirit.
We’ve also extended their presence to regional audiences, building a voice that’s as relatable as it is reliable. It’s more than content, it’s a long-standing relationship rooted in clarity, care, and continuity.
Mutual funds rarely excite 20-somethings—until now.
Dhanamartha faced the challenge of turning complex finance into a brand Gen Z could connect with. So, we rebranded them as Stack’D — a fresh name reflecting smart, stylish wealth-building.
With this new identity, we launched a targeted social media strategy featuring engaging memes, reels, blogs, and ads — all designed to speak Gen Z’s language and spark real engagement.
Impact:
571,000+ accounts reached, 6,077 actively engaged, 1,000+ Google impressions, and 500+ blog views — all within 2 months.
You don’t build trust with features. You build it with understanding.
For DSP IFAXPRESS, we didn’t just market a distributor app — we translated its every nuance into conversations that mattered. Be it social media, emails, or videos, every piece was crafted to reflect the life and language of the distributor. Less sell, more support. Less broadcast, more dialogue.
What we created wasn’t content. It was a bridge between brand and community.
Most people don’t wake up excited about insurance. But with Bharti AXA Life, we changed that.
From internal launches to mass campaigns, we built a content ecosystem that turned policy talk into people talk.
Whether it was the catchy ‘Renew Kiya Kya?’ push or ‘Stay Home, Stay Safe & Go Digital’ nudges, we created everything — emailers, WhatsApp creatives, posters, standees, even video scripts. Every format had one job: make life insurance feel like a decision you make, not a deadline you dread.
And for marquee moments like the Unnati and GWP product launches, we didn’t just support. We strategised, scripted, and shaped the narrative.
What started as internal communication? Turned into internal culture.
For Mahindra Home Finance, it wasn’t just about loans; it was about helping people lay the first brick of their future.
We stepped in to make that message resonate. Starting with audience discovery, we identified where real housing dreams lived, in the hearts of rural India. Then, through thoughtfully crafted social media campaigns, we gave those dreams a voice. Every piece of content was tailored to be clear, reassuring, and deeply relatable.
Together, we built more than visibility; we built trust, one post at a time.
Insurance can be a maze. So, we handed out the map, to the ones who matter most.
With ASEGO, we turned our lens to the intermediaries. The unsung heroes we fondly dubbed ‘Insurance Ninjas’.
From an identity-defining brand handbook to blogs and emailers that packed a punch, we built content that spoke their language. Sharp. Useful. Relatable.
We didn’t just simplify insurance, we gave it a voice that travelled far.
For those who believe Fintech brands have to sound serious, it’s a myth!
For the Fintech Unicorn, we donned our cape of finance knowledge and dived in to connect them with their audience with our favourite weapon - creativity.
Driving their brand image primarily towards LinkedIn, we went on to liven up their image with Infographics, video content, and creative GIFs.
Mutual funds can feel like a maze, and ICICI Prudential Mutual Fund wanted to simplify the jargon and connect with everyday investors.
We brought out our Quora marketing skills— crafting insightful, visually engaging answers that didn’t just inform, but built trust. With a sharp content strategy, we positioned the brand as a go-to voice in the BFSI space, answering real questions in real time.
Impact:
48M+ views, 25K+ views and 4.6K followers, on Learn About Mutual Funds. The brand was recognised by BuzzInContent and won Gold at SAMMIES 2020 for Best Use of Social Media — a win powered by purposeful content
Check out the live work for IPruMF quora profile here
In a world where financial brands can be a little bland, Pepper Money adds the flavour, but they wanted to feel different, personal, clear, and a little more human.
The challenge was to translate that vision into content that didn’t just inform, but actually connected.
We started by building the foundation. Crafting their content and design playbook to guide every word and visual. From app screens to brochures to user manuals, every touchpoint was created to reflect a brand that understands its audience and speaks their language.
When the world hit pause during COVID, Angel Broking faced a silent screen - app downloads were dipping, and digital fatigue was real. That’s when we flipped the script.
Instead of pushing hard-sell messages, we turned to formats that felt human: quirky comic strips, snackable WhatsApp content, and clean infographics that explained without overwhelming. Every piece was designed to meet users where they were, not just online, but emotionally.
As a result, downloads surged and user interactions skyrocketed, turning challenges into digital triumph.
Home financing isn’t just about numbers. It’s about aspirations, anxieties, and finally, a door that opens.
With Piramal Finance, we reimagined what content in this category could feel like. From scroll-stopping GIFs to warm, informative videos, every piece struck a balance between empathy and utility. Across LinkedIn, Instagram, Twitter, and Facebook, we helped shape a voice that didn’t just talk at homeowners but spoke to them with clarity, care, and conviction.
This wasn’t a campaign. It was content with a heartbeat.
TATA AIG, with its legacy in motor, health, and travel insurance, wanted to simplify how it speaks to its customers.
With years of BFSI experience behind us, we reworked their policy documents, redesigned their SMS and WhatsApp templates, and brought clarity to every email. Every message was made sharper, simpler, and more human, so customers could understand, trust, and act with ease.
Impact:
Think thousands of pages rewritten, hundreds of messages realigned — all to help customers say “yes” a little faster. Over 4000 pages crafted, 150+ documents revamped across 10+ categories, and 200+ bite-sized creatives for SMS and WhatsApp — each one designed to make insurance feel simple, not scary.
PGIM Mutual Funds, as part of their entry into India, aimed to create a personalised experience for their customers through their website.
Our partnership with them elevated the strategic aspect of developing a cohort-based website experience tailored for various age groups and levels of investing experience.
Our journey with them involved creating content for their website matching the expectations for each cohort to enhance their understanding and execution of mutual funds, thereby facilitating objective decision-making and sound investment practices for their audience.
When education loans felt complex, we made them clear.
HDFC Credila wanted students and parents to look at education finance with fresh eyes. Through a well-mapped blog strategy, we broke down their non-banking loan options into stories that informed, clarified, and guided.
By simplifying choices and highlighting long-term value, we helped build trust, spark confidence, and position HDFC Credila as a name that truly understands the education journey.
In a world where financial brands can be a little bland, Pepper Money adds the flavour, but they wanted to feel different, personal, clear, and a little more human.
The challenge was to translate that vision into content that didn’t just inform, but actually connected.
We started by building the foundation. Crafting their content and design playbook to guide every word and visual. From app screens to brochures to user manuals, every touchpoint was created to reflect a brand that understands its audience and speaks their language.
Finance is often seen as cold, calculated, and distant. With Century Financial, we saw the perfect opportunity to flip that narrative.
We started from within, with Humans of Century Financials, a campaign designed to bring heart into the hallways. By spotlighting real people and their stories, we helped build a stronger internal culture, where roles blurred and connections deepened.
On the outside, we tackled finance’s stiff image head-on. Our SEO blogs replaced jargon with clarity, and confusion with confidence, opening up conversations in a space often closed off to everyday readers.
This wasn’t just content. It was a quiet revolution — humanising finance, one story at a time.
Money talks, but good advice speaks louder.
Together with 'To The New', we brought Axis Bank’s ‘All About Money’ series to life by breaking down financial concepts through sharp infographics, engaging blogs, and compelling video scripts. Whether it was about saving smart or investing wisely, the goal was always the same: make finance less intimidating, more intuitive.
What followed was a wave of more informed choices, meaningful money conversations, and a brand voice that guided, not just sold.
Introducing the idea of a ‘Good EMI’ to first-time investors was our way of making finance feel less intimidating and more empowering.
Through a series of simple, insight-led guides, we helped young audiences understand how smart investments today can shape a secure tomorrow.
By building a content-rich knowledge hub, we positioned Franklin Templeton as a trusted financial mentor - one that doesn’t just advise, but truly enables confident, long-term decisions.
Some stories are best told from the top. With Reliance Home Finance, we worked from the inside out, shaping thought leadership straight from the CEO’s desk, building internal campaigns that sparked alignment, and crafting infographics that turned complex strategy into everyday clarity.
This wasn’t just about communication. It was about creating a voice the organisation could rally behind - sharp, grounded, and quietly powerful.
For Reliance Mutual Fund, our team of creative wizards created and designed impressive social media posts and informative blogs on Mutual Funds.
With over 100 articles and social media updates, we supported the brand in enhancing customer engagement through educational and awareness-building content.
In a world where finance feels intimidating, UAE-based app SAV set out to make saving joyful, not a chore.
We brought their mission to life through a content strategy that highlighted their unique rewards-based saving system. From playful Instagram stories to thoughtful LinkedIn posts, every asset was designed to simplify finance and make it feel exciting, personal, and rewarding.
SAV grew from just another fintech app to a savings movement that made every Dirham feel worth celebrating.
Awards & Recognition
All our endeavours have been driven by hard work, the zeal to set new standards, and our clients’ trust in us. Every time our work is recognised, it is not us alone, but each party involved with the brand.
In 2025, Yellow Seed bagged Silver in the category Customer Engagement & Experience - Best Digital Content in Indian Digital Awards 2025 by IAMAI.
In 2024, we were the Runner Up in Content Marketing Agency of the Year at the 8th Media Ace Awards by exchange4Media
In 2021, Yellow Seed was awarded Gold in the category Best use of Social Media Brand - Platforms (Quora) in SAMMIES 2020 by Social Samosa.
In 2019, we bagged Silver for Excellence in Content at the 9th Public Relations Council of India Awards for excellence by Agencies
In 2017, we were recognised as the Best Content Agency at the National Digital marketing Conference & Awards, 2017, powered by CMO Asia.
