The Art Of Visual Storytelling
Visual storytelling, commonly termed as video content is an immersive twist to your regular content marketing. A/V content ensures to engage your audience with a creative representation of your regular content. From animations, transitions, live-event coverages, face-to-face interviews or even tailor-made videos, our team of producers and videographers ensure the delivery of high-quality video production for your brand’s marketing campaigns.
Needless to say, there is a lot more where this can grow into. As an example, check out this cool video we made when we turned 10!
Mutual funds and investing are subjects that modern audiences do not consider hip. This statement defined the challenge for Dhanamartha as a brand. They wished to craft a personalised mutual funds platform catering to Gen Z. The brand's search for a marketing partner who can help craft content for this niche audience led them to us. Together, we redesigned the brand into Stack'D. This branched into a social media strategy that focused on creating a presence that looked modern and imbibed a fresh tonality that was personalised to capture attention and increase engagement through the brand.
Deepak Narayan, CEO of Practus, is known for his astute knowledge of business transformation and digital innovation. Along with this result-driven focus, he has an insatiable hunger for wisdom in the business world. This passion led to creating the 'Bizdom' podcast—an IP of Practus that combines business and wisdom. As their content partners, we were key in conceptualizing this property for them. Through this format, Deepak aimed to learn more and share his insights with a global audience while enhancing Practus's brand's reach. The team was the creative mind that created, managed and ran the show behind the scenes. Our partnership also included complete content production of the series and merchandising for the brand.
Our long-term association with BFSI giants such as ICICI Prudential Mutual Funds and IndiaFirst Life Insurance paved the way for us to enter the industry. Hence, when we initiated collaboration with the esteemed Zurich Kotak General Insurance, we were all geared up to put our creative foot forward. Our collaboration helped them create topical videos with a fresh, captivating narrative that resonates profoundly and captures attention. This aided Zurich Kotak General Insurance to forge connections with its audience like never before, transforming financial discourse into an enlightening and enjoyable experience.
As one of the pioneers of Web3 in the finance space, Woodstock a thesis and research driven fund sought a way to make their research feel simple to understand. Our partnership with them was key in shaping this objective with a video-first strategy. We helped them craft a visually-fueled approach that set out to simplified their research and insights with an explainer style video for consumption.
JioBusiness wanted to enhance the jargons in their offerings into relatable, simpler communication. The goal? To streamline lead generation and create an effective content strategy. We crafted a strategy to uncomplicate digital terms and strengthen their digital presence in the process. All of this with some storytelling, digital awareness and deep customer connections.
Deepak Narayan, CEO of Practus, is known for his astute knowledge of business transformation and digital innovation. Along with this result-driven focus, he has an insatiable hunger for wisdom in the business world. This passion led to creating the 'Bizdom' podcast—an IP of Practus that combines business and wisdom. As their content partners, we were key in conceptualizing this property for them. Through this format, Deepak aimed to learn more and share his insights with a global audience while enhancing Practus's brand's reach. The team was the creative mind that created, managed and ran the show behind the scenes. Our partnership also included complete content production of the series and merchandising for the brand.
Lockdown couldn’t stop one of the biggest music festivals from reaching people. We joined hands with Only Much Louder (OML) in 2020 to digitalise the iconic Bacardi NH7 Weekender. Our approach? A 360-degree video strategy that branches out to cover announcements, artist-focsued content and influencer activities that helped enhance the complete festival ecosystem.
In our strategic collaboration with a distinguished brand in the BFSI industry, our mission was to champion their distributor network app. We immersed ourselves in a comprehensive exploration of the app's features, we meticulously translated their invaluable insights into compelling videos that were precisely tailored for the app's primary audience – the distributors.
During our collaboration with Organigram, a trailblazer in the organic grocery space, we established a robust digital presence to engage health-conscious consumers. Our multifaceted strategy included utilising videos as a core apporach. This led to impressive results of over 3 million video views on Instagram, a reach exceeding 2 million people, and a click-through rate of 1.95% on video ads. Our efforts not only elevated Organigram's online presence but also fostered a thriving community committed to sustainable living.
Deepak Narayan, CEO of Practus, is known for his astute knowledge of business transformation and digital innovation. Along with this result-driven focus, he has an insatiable hunger for wisdom in the business world. This passion led to creating the 'Bizdom' podcast—an IP of Practus that combines business and wisdom. As their content partners, we were key in conceptualizing this property for them. Through this format, Deepak aimed to learn more and share his insights with a global audience while enhancing Practus's brand's reach. The team was the creative mind that created, managed and ran the show behind the scenes. Our partnership also included complete content production of the series and merchandising for the brand.
In our strategic collaboration with a distinguished brand in the BFSI industry, our mission was to champion their distributor network app. We immersed ourselves in a comprehensive exploration of the app's features, we meticulously translated their invaluable insights into compelling videos that were precisely tailored for the app's primary audience – the distributors.
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