Designing Spaces That Tell Brand Stories
Some brands live on screens.
The strongest ones live in spaces.
From office environments and workplace branding to exhibition stalls and on-ground activations, we design physical experiences that bring brands to life.
Every wall, installation, and environment becomes an opportunity to tell a story, create engagement, and leave a lasting impression.
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Designing Offices That Speak Your Brand
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Overview:
As part of the rebranding of a legacy brand and refreshed start as Zurich Kotak General Insurance, the ask was to transform the workplace ambience into a new, global design language, while retaining the local connect.
What We Brought to Life:
The new identity symbolized more than a corporate transition. It represented the creation of a shared ecosystem where two identities come together to build something stronger.
We translated this transformation into the concept “A New World”: a workplace that reflects the combined values, vision, and future of Zurich and Kotak. The office branding system was designed across three key themes:
1. Purpose
Storytelling walls communicating the organization's vision and direction.
2. Values
Visual installations across corridors and collaborative spaces highlighting the company’s core values.
3. Wellbeing & Engagement
Interactive design elements aimed at encouraging employee engagement and creating a positive workplace environment.
The result is a workspace that visually captures the organization's evolving identity while keeping the design flexible for future updates.
Impact:
The workspace now reflects the organization's evolving identity while creating an environment that celebrates the coming together of two global legacies.
By translating the merger into a spatial narrative, the offices across 20+ locations pan-India, became more than a workplace, it became a daily reminder of the shared future that Zurich Kotak is building together.
Overview:
For Bharti AXA Life Insurance, the brief was to bring their organisational culture to life within the workplace.
The objective was to visually communicate the company’s culture, working philosophy, core values, purpose, and guiding principles as everyday reminders for employees. Rather than appearing instructional, these messages needed to function as meaningful cues that employees could naturally absorb and integrate into their daily work.
What We Brought to Life:
We developed a visual storytelling system that translated the company’s key messaging into engaging workplace installations. The design approach focused on making cultural values visible and memorable across the office environment.
The branding highlighted:
1. Purpose & Philosophy
Design elements reflecting the organisation’s larger mission and guiding principles.
2. Values & Ways of Working
Visual storytelling that reinforces how teams collaborate, think, and operate.
3. Employee Value Proposition
Installations designed to celebrate and reinforce what the organisation stands for for its people.
The engagement covered the full journey from ideation and narrative building to design and end-to-end execution.
Impact:
The project resulted in comprehensive office branding across Bharti AXA Life Insurance’s corporate offices in Mumbai. The installations continue to be an integral part of the workplace environment, reinforcing the company’s culture and values every day.
Experiences Designed
for the Spotlight
Overview:
Pi Green Innovations was setting up a stall at Mumbai Climate Week 2026 to showcase their industrial decarbonisation solutions.
The objective was to design a stall presence that would clearly communicate their innovations while capturing the attention of visitors at a high-footfall sustainability event.
What We Brought to Life:
Given the stall structure was open on one side and enclosed on three sides, we designed a visual system that utilised each wall to communicate a key aspect of Pi Green’s offering.
The setup included:
1. Three Wall Banners
Strategically designed banners across the three enclosed sides of the stall to create a strong visual presence.
2. Product Highlight Panels
Dedicated visuals showcasing Pi Green’s Net Zero Machine and its role in reducing industrial emissions.
3. Solution Messaging
Clear communication around their after-treatment solutions for industrial boilers and how they help industries move towards cleaner operations.
Impact:
The stall successfully captured visitor attention at Mumbai Climate Week, drawing approximately 1,000+ visitors over two days and helping Pi Green showcase its clean-tech innovations to a highly relevant sustainability-focused audience.
Overview
Aspect Sports partnered with Pinkathon Delhi, one of the country’s most recognised women’s running platforms, as the official sports partner for the event.
For the Delhi edition of the event, the brand wanted to establish a strong on-ground presence through a stall that would highlight its association with the running community while engaging participants and visitors at the event expo.
The objective was to design a stall environment that communicated the brand clearly and attracted attention in a high-energy event setting.
What We Brought to Life:
We designed the stall branding to ensure Aspect Sports stood out in the busy expo environment while maintaining a clean and athletic visual language aligned with the running community.
The setup focused on:
1. Stall Branding & Design
A visually striking stall setup designed to capture attention and establish a strong brand presence.
2. Event-Focused Visual Communication
Graphics and banners that reinforced Aspect Sports’ association with Pinkathon and the larger running ecosystem.
3. Visitor Engagement Layout
A stall structure planned to allow easy movement and interaction for event participants and visitors.
Impact
The stall helped establish a strong brand presence for Aspect Sports at Pinkathon Delhi, enabling the brand to connect with runners, fitness enthusiasts, and the broader sports community during the event.
Awards & Recognition
All our endeavours have been driven by hard work, the zeal to set new standards, and our clients’ trust in us. Every time our work is recognised, it is not us alone, but each party involved with the brand.
In 2025, Yellow Seed bagged Silver in the category Customer Engagement & Experience - Best Digital Content in Indian Digital Awards 2025 by IAMAI.
In 2024, we were the Runner Up in Content Marketing Agency of the Year at the 8th Media Ace Awards by exchange4Media
In 2021, Yellow Seed was awarded Gold in the category Best use of Social Media Brand - Platforms (Quora) in SAMMIES 2020 by Social Samosa.
In 2019, we bagged Silver for Excellence in Content at the 9th Public Relations Council of India Awards for excellence by Agencies
In 2017, we were recognised as the Best Content Agency at the National Digital marketing Conference & Awards, 2017, powered by CMO Asia.
