Exploring the Business Case for ESG The way companies take responsibility for their consumer and environmental impact has undergone a vast transformation. It has become more purposeful, driven by intent and accountability. For example, in 2017, Google reached a remarkable milestone of matching 100% of its operational energy consumption with renewable resources. By 2020, Unilever, a consumer goods giant, had ensured that 75% of its factories generated zero non-hazardous waste