‘What’s in a name?’ a famous thought once, is slowly losing its lustre as the world moves towards the horizon of familiarity. In the present day, a lot revolves around a name from the content marketing perspective. Content marketers would agree that a celebrated, yet relatable name, synonymous with outreach is all the leverage required. A splendidly contagious way to leverage brand outreach today goes by the name of Influencer marketing. It refers to the introduction, recomme