Content marketing has undergone a “legen- wait for it- dary” change in the recent years. Newer trends are emerging left, right and centre, replacing the conventional marketing strategies which involved word of mouth, advertorials, and sales pitches. Amongst the many marketing trends that have turned up, there’s one that we simply cannot resist *cue Cadbury ad music* — VIDEO MARKETING! Video marketing has taken over the space of content marketing at the pace of lightning. And