The pandemic has been a time of unpredictability and unprecedented changes in everyone’s life, leaving a lasting impact on many aspects of our behaviour. From essential products to medicines and important amenities, buying patterns have witnessed a visible shift towards an online shopping ecosystem. As rules and regulations for restricting movement in public began to be enforced, the need for online shopping has shot up phenomenally. Interesting, isn’t it? According to a surv

“An efficient life is just a voice command away!” This is the new marketing mantra that every marketer swears by nowadays. Why you ask? Let’s begin with the fact that voice searches are convenient, have no language or regional restrictions and provide a wider search reach to brands. Before we dive deeper into why voice marketing is a promising marketing tool, here are a few basic things that you need to know. What is voice marketing? Imagine yourself giving commands to Alexa,

Content marketing is a specialised field that revolves around increasing brand awareness, improving search engine rankings, and engaging customers without being interruptive. While in-your-face advertisements steer your audience away, content created with your target audience in mind creates an easy recall value for your brand without you having the need to hard-sell it. With fleeting customer attention, it is imperative for businesses, new or established, to be armed with co