Behind Every Successful Content Marketing Strategy, There’s AI
Imagine this — you start searching for something you want to buy online. Then, you decide to give up before you find it because you are sure you will get different and possibly better options through ads in your social media feed. If this scenario sounds familiar, you are already witnessing the benefits of artificial intelligence (AI) in content marketing. In fact, AI is an analytic tool being applied at almost every stage of the customer lifecycle. Stage 1: Reach Identifying