Your Capital. Our Content.
A Peek Into Our Work In The World Of Banking & Financial Services.
A strong association with IndiaFirst Life Insurance built over the last five years. It all began with creating LinkedIn updates and blogs on life insurance and progressed to creating product-related content and marketing campaigns. Yellow Seed has developed content for several product launches, internal communication campaigns, customer engagement campaigns and even sales channel communication.
Our work with Aditya Birla Health Insurance involves creation of engaging content for ‘Activ Health’. The purpose of this ‘content property’ is to drive awareness about their insurance products and about maintaining good health. Easy-to-understand blogs, infographics & videos are being created on content pegs such as health and nutrition, fitness, marathon, balanced diet, mental health and other health-related topics.
Our association with ICICI Prudential Mutual Fund enables us to invest our creative minds into strategising, researching, planning, developing and managing their profile on a unique Q&A platform - Quora. The primary intent here is to educate the audience about mutual funds with accelerating brand exposure and high visibility. Our knowledge and experience in the BFSI sector helps us manage this mandate to create content, interact with the audience through responses, infographics to make the conversations more interesting and other content types to leverage engagement on Quora. Equipped with detailed understanding of Quora, we dive into the deep end of insights and monitor the performance of the profile and the engagement therein.
With Piramal Capital and Housing Finance, one of the leading housing finance companies in India, we set on an exciting journey and gave an interesting makeover to the brand’s voice. We launched campaigns which had the perfect blend of entertainment and emotion to highlight their core message, products, and other services. The content was in the form of updates, posts, GIFs, and videos on their social media assets namely, LinkedIn, Twitter, Facebook, and Instagram.
For All About Money by Axis Bank, in association with ‘To The New’, team Yellow Seed designed attractive and precise infographics, blogs and developed video scripts for content around the importance of saving and making the right investment for a secured future.
For Reliance Mutual Fund, our team of creative wizards created and designed impressive social media posts and informative blogs on Mutual Funds. With over 100 articles and social media updates, we supported the brand in enhancing customer engagement through educational and awareness-building content.
For Franklin Templeton, we created a content bank of articles for their ‘Good EMI’ campaign. The idea was to highlight the benefits of disciplined investments leading to a stable and secure financial future. We introduced the concept of Good EMI to young investors by providing detailed yet simplified guides on investments.
With Reliance Home Finance, Yellow Seed created Thought Leadership Content for Senior Management and various internal communication from the CEO’s Desk. Additionally, we implemented various online campaigns, internal communication campaigns and content for sales campaigns.
The Returns on Our Investment
Best Content Agency
at National Digital marketing Conference & Awards, 2017, powered by CMO Asia
Silver for Excellence in Content
at the 9th Public Relations Council of India Awards for excellence by agencies 2019 held in Jaipur