Working with ‘the three-pointed star’ has been one of our most treasured milestones. ‘The Corner Office’, a Yellow Seed brainchild for Mercedes-Benz on LinkedIn blends the brand’s legacy, innovation and excellence through thought leadership content. Blogs & infographics are a result of client understanding, meticulous planning, and extensive research. All the content created rests on ‘The Corner Office’ which is part of the Mercedes-Benz India website and is amplified on Linkedin through targeted posts & updates.

A musical content partnership indeed! That’s Yellow Seed for Gaana.com, one of the leading commercial music streaming company. This exciting mandate requires us to write and manage the content of Gaana Music Festival 2019 for their social media handles such as Facebook, Twitter and Instagram. Our expertise in cracking the mindset of the audience and engaging them with posts around the artists and festival experience is buzzing among the Indian music lovers in India and the US.

In association with KNOLSKAPE, we completely undertook the internal communication for a workshop conducted by Tata Communications Ltd. for a period of 3 months. To spread awareness and encourage participation among employees, we developed content pieces like posters, infographics, certificates, newsletters, workbook, video and also a campaign to be run on their internal portals.

TeamViewer wanted to strengthen their foot in India, and we opened our doors for them! While TeamViewer is a reputed brand, they wanted to amplify the intensity of their brand awareness strategy especially for the Indian market. We took this task upon ourselves and produced 15 content pieces a month which spoke about their products and the booming space of remote connectivity [blogs and infographics], implementations done for their clients [case studies] and a thought leadership article to be published from the LinkedIn profile of Krunal Patel, Head of Business India and South Asia, TeamViewer.

For Castrol, our team of talented individuals have gone all out to create engaging content. From understanding the psyche and attitudinal preferences of the target audience, Service Providers in Turkey, meticulous planning and executing, to content creation and design, our work for Castrol is truly interesting and impactful. We’ve also trans-created the content pieces in Turkish and with this, Yellow Seed goes international! This project is in collaboration with Mindshare India.

Content with a beautiful blend of futuristic designs in line with modern technology and employee engagement defined our association with Lodha. Through our blogs and infographics, the objective was to boost their LinkedIn presence and entertain the likes of CXOs, Partners, Senior Management of various industries present on the platform.

For Rahul Bharadwaj (CEO, Co-founder) and Kapil Rathee (Co-   founder) of Junglee, we crafted thought leadership articles as a part of their recruitment drive. With their intent of hiring the right talent, our communication was targeted to establish themselves as leaders in their industry, convey their perspectives about the modern workforce and encourage potential candidates to work at Junglee.  GPTW, Job descriptions.

Since 2018, Yellow Seed has had the mandate for creating engaging content for Piramal Capital and Housing Finance, one of the leading housing finance companies in India, highlighting their brand’s positioning, products, features and other service offerings. We manage their social media assets i.e.; Linkedin, Twitter, Facebook and Instagram with content in the form of updates, posts, GIFs & videos.

Yellow Seed developed over 300 thoroughly researched content pieces in both English and regional languages for Danone Aptaclub, in association with Isobar. This project is targeted towards working professionals, homemakers and expecting mothers to primarily educate them about the entire 9-month pregnancy journey detailed into week-wise content pieces in the form of articles and infographics. We also translated these content pieces further into multiple languages to reach a wider audience. An interesting aspect of the project has been to create content as per well- researched personas with whom the audience can form an association with.

Our association with IndiaFirst Life Insurance is a strong one that goes back to five years. It all started with creating LinkedIn updates and blogs on life insurance and progressed to creating product-related content and marketing collaterals. Yellow Seed has developed content for several product launches, internal communication campaigns and even sales channel communication.