Direct To Consumer
For a lifestyle retail brand like One Stop, showing up on Instagram wasn’t enough. Static posts were getting lost in the scroll, and the content didn’t feel like it was made for the Indian home or its rhythm. So we shifted the strategy from presence to purpose.
We introduced a short-form video format rooted in everyday life. Content that mirrored the small joys and daily hacks of the Indian household. It wasn’t about selling products, it was about being useful, familiar, and quietly stylish.
Impact:
Reels that didn’t shout, but stuck. And 11,000+ views later, One Stop wasn’t just seen, it was saved, shared, and remembered.
Organigram wanted to stand out and connect with people who live and breathe organic, but cutting through the clutter wasn’t easy.
We crafted a dynamic social media strategy that combined sharp social listening with a video-first approach. We didn’t stop at Instagram — creating eye-catching banners for their website, engaging videos for YouTube, and insightful posts on LinkedIn. This multi-platform strategy built a vibrant, engaged community around sustainability and clean living.
Impact:
3 Million+ impressions, 2 Million+ reach, more than 6000+ followers and a growing movement making organic the new normal.
Uroparis was already ruling the eyelash world, but their digital presence was missing that wow factor. The challenge? Stand out on Instagram and Facebook and keep the glam squad hooked.
We stepped in with a social media strategy with killer product shoots featuring professional models and a video-first game plan that kept followers glued. Then, we topped it off with smart, budget-friendly paid campaigns — all designed to keep Uroparis looking fresh and fabulous online.
Impact:
Over 1 million+ reach, 40,000+ impressions and 2,500 new followers, proving Uroparis isn’t just on trend, they’re the trend.
Banking & Financial Services
B2B content doesn’t have to be cold and clinical, and ICICI Bank proved just that.
When they wanted to amplify their LinkedIn presence, we reimagined how financial narratives could unfold on the platform. We broke down complex banking concepts into crisp, easy-to-grasp content pieces designed for decision-makers, CXOs, and financial professionals alike.
What followed was a steady shift, from generic posts to meaningful conversations that reflected both authority and approachability. A LinkedIn presence that felt less like a corporate monologue and more like an industry leader in motion.
Fintech and pop culture don’t usually hang out, but that’s exactly what we did for Zurich Kotak General Insurance. They wanted to ditch dull insurance talk and bring conversations to life.
We started with a data-driven, meme-powered email strategy full of Bollywood flair, trending jokes, and sharp visuals, making insurance feel less scary and more scroll-worthy. After their rebrand as ZKGI, we also rebranded 22 offices across India to bring their vision to life.
Impact:
Over 7.4 million customers reached, bounce rates below 2.5%, 7+ million video views, and 120+ creative assets — making insurance engaging and memorable.
Jumpp, an AI-powered neo-bank partnered with Yes Bank, set out to revolutionise banking for modern India. We helped them take this leap with a detailed communication strategy for their audience.
How? In layers. The traffic funnel was streamlined with waitlists, nudges for downloading and sign-ups. For the user journey, we covered every base with emailers, notifications and banners. Everything is in line with their humorous and witty tone.
Impact:
A 204% uplift in the 10-Day Welcome Journey, a 5.07% conversion rate from install to sign-up start, and an 80.77% click-to-conversion rate — proof that when content and performance align, real traction follows.
Mutual funds rarely excite 20-somethings—until now.
Dhanamartha faced the challenge of turning complex finance into a brand Gen Z could connect with. So, we rebranded them as Stack’D — a fresh name reflecting smart, stylish wealth-building.
With this new identity, we launched a targeted social media strategy featuring engaging memes, reels, blogs, and ads — all designed to speak Gen Z’s language and spark real engagement.
Impact:
571,000+ accounts reached, 6,077 actively engaged, 1,000+ Google impressions, and 500+ blog views — all within 2 months.
For over a decade, we’ve partnered with IndiaFirst Life to shape a content-first communication journey, one that’s thoughtful, consistent, and deeply connected to their people.
From product campaigns and distributor assets to internal mailers, financial tools, and even bespoke WhatsApp stickers, every touchpoint reflects the brand’s evolving spirit.
We’ve also extended their presence to regional audiences, building a voice that’s as relatable as it is reliable. It’s more than content, it’s a long-standing relationship rooted in clarity, care, and continuity.
Mutual funds can feel like a maze, and ICICI Prudential Mutual Fund wanted to simplify the jargon and connect with everyday investors.
We brought out our Quora marketing skills— crafting insightful, visually engaging answers that didn’t just inform, but built trust. With a sharp content strategy, we positioned the brand as a go-to voice in the BFSI space, answering real questions in real time.
Impact:
48M+ views, 25K+ views and 4.6K followers, on Learn About Mutual Funds. The brand was recognised by BuzzInContent and won Gold at SAMMIES 2020 for Best Use of Social Media — a win powered by purposeful content
Check out the live work for IPruMF quora profile here
In a world where financial brands can be a little bland, Pepper Money adds the flavour, but they wanted to feel different, personal, clear, and a little more human.
The challenge was to translate that vision into content that didn’t just inform, but actually connected.
We started by building the foundation. Crafting their content and design playbook to guide every word and visual. From app screens to brochures to user manuals, every touchpoint was created to reflect a brand that understands its audience and speaks their language.
In a world where financial brands can be a little bland, Pepper Money adds the flavour, but they wanted to feel different, personal, clear, and a little more human.
The challenge was to translate that vision into content that didn’t just inform, but actually connected.
We started by building the foundation. Crafting their content and design playbook to guide every word and visual. From app screens to brochures to user manuals, every touchpoint was created to reflect a brand that understands its audience and speaks their language.
Personal Branding
How do you turn a CEO into a voice that matters?
Deepak Narayanan needed to connect with business leaders beyond boardrooms. We built a personal brand strategy on LinkedIn — sharing insights on leadership, transformation, and growth. Simultaneously, we helped launch Bizdom, a podcast bringing raw, real conversations to Spotify and YouTube.
Impact:
1.7M+ impressions, 3.7M+ engagements, 5500+ followers, 3600+ newsletter subscribers — and a podcast series that drew 2500+ views and top-tier guests. A leadership voice that now leads more than just meetings.
Leadership isn’t just about titles; it’s about shaping conversations. With Pixis, we helped Neel Pandya do exactly that. Tasked with amplifying his presence on LinkedIn, we created a content stream that brought his voice to the forefront of AI innovation, from codeless infrastructures to creative AI models.
This wasn’t just content. It was a thought-leadership blueprint, built around Neel’s vision, authenticity, and the future of AI.
Impact:
Over 5.4 lakh impressions, nearly 9,000 engagements, 3,000+ new followers, and 6,600 profile visits, all from one powerful narrative.
Entertainment
Lockdown couldn’t stop one of India’s biggest music festivals. In 2020, we teamed up with Only Much Louder (OML) to digitalise the iconic Bacardi NH7 Weekender.
Our 360-degree strategy combined storytelling, influencer collaborations, teaser campaigns, and interactive social experiences to bring the festival’s electric energy online. From countdowns to live updates, we kept the vibe buzzing.
Impact:
Over 65,000 virtual attendees, 2,000+ new Instagram followers, 11,000+ unique visitors, and 30+ influencers and artists engaging fans — creating an unforgettable digital festival that set a new benchmark for virtual events.
How do you get music fans across India and the US to care about a festival before it begins? That was Gaana’s challenge for the Gaana Music Festival 2019.
We partnered with them to lead the content for Facebook, Instagram, and Twitter — building anticipation through artist stories, cultural moments, and behind-the-scenes energy.
What followed was high engagement across platforms, with Indian and international audiences actively following and sharing the festival story, proving once again that the right rhythm of content hits all the right notes.
Logistics
For Qafila, logistics wasn’t just a business. It was a story waiting to move.
Across whitepapers, blogs, emails, and social posts, we made freight forwarding feel clear, human, and accessible to both businesses and everyday users.
Even through the pandemic, we crafted strategy-led content from India that strengthened their digital presence in the UAE, turning technical complexity into compelling communication.
With every asset, we helped Qafila build trust, show capability, and step up as a new-age logistics leader.
Real Estate
Real estate isn’t just about structures, it’s about shaping skylines and steering legacy. So when Lodha set its sights on redefining the commercial builder space, we knew this wasn’t content as usual.
Together, we created high-impact thought leadership blogs, crisp infographics, and strategic LinkedIn narratives tailored for CXOs and senior decision-makers — the very people shaping India’s business future.
This wasn’t just content. It was a bold invitation to rethink what tomorrow’s workplaces could be.
Real estate can be pretty dry, right? Well, AASHRINA wanted to change that.
We stepped in to shape a brand story that felt inviting and aspirational. From digital-first strategies like social media and emailers to on-ground assets like brochures, hoardings, and welcome kits, every touchpoint was crafted to leave a lasting impression.
It wasn’t just about selling property; it was about connecting with the audience on a deeper level.
Technology
JioBusiness is all about being digital-first, but turning complex tech into relatable content was the real challenge.
We dove deep into their products and created a strong LinkedIn Strategy, crafting over 6,000+ sharp, engaging creatives, from LinkedIn posts and explainer videos to eye-catching emails and snappy WhatsApp messages — all designed to connect with today’s fast-moving audience.
Impact:
Over 11,000 new followers, 830,000+ impressions, and 15,500+ reactions proving that speaking your audience’s language with consistent, creative content doesn’t just inform—it builds real connections.
In a fast-moving tech world, visibility matters and for TeamViewer, we helped shape a voice that leads with clarity and expertise.
From compelling blogs and sharp infographics to real-world case studies and thought leadership, our content strategy brought their innovation to the forefront, especially in the Indian market.
We even took the story further by crafting a leadership narrative for their South Asia head, turning insight into influence. A partnership rooted in trust and built for impact.
Some stories are meant to be told from the top. With Junglee Games, we helped take leadership voices out of the boardroom and into the world through thought-led articles that blended gaming know-how with sharp takes on workplace culture.
From Rahul Bharadwaj, CEO & Co-founder, to Kapil Rathee, Co-founder, every piece carried a bold perspective rooted in experience. The goal wasn’t just visibility; it was to start conversations that matter.
Because at the heart of every great game is clarity of thought, and we just helped shape the narrative.
Automobile
Mercedes-Benz isn’t just about cars, it’s about driving innovation. But showcasing that legacy to a business-focused audience on LinkedIn needed more than just sleek visuals.
We launched "The Corner Office" — a premium content property inspired by the ultimate symbol of success. Just like the cars they drive, Mercedes’ ideal audience leads from the top, with style, vision, and authority. The content blended leadership insights, business wisdom, and refined lifestyle themes.
Impact:
2.24M+ impressions, 400,000+ unique members in 3 months, and a 1.21% CTR on LinkedIn— surpassing LinkedIn’s platform average and earning recognition for setting a new bar in engagement.
Crossing borders with engagement can be a tough road, but we hit the accelerator for Castrol Turkey. With teams spread across Germany, Turkey, and India, we built a seamless creative workflow that respected every nuance of local insight and global consistency.
From banners and emailers to infographics, every asset was crafted in India, fine-tuned with Mindshare India, and made culturally resonant for Turkish audiences. It wasn’t just transcreation, it was deep listening, thoughtful localisation, and collaboration without borders.
Together, we turned complex coordination into content that felt effortless and deeply local.
In the competitive world of electric vehicles, standing out requires more than just innovation; it demands attention. Kabira Mobility needed to build anticipation before their new launch hit the streets.
We crafted a curiosity-driven content strategy, designing every post to spark intrigue and conversation. From bold visuals to sharp messaging, every element was geared to position the brand not just as a participant, but a pioneer in the EV revolution.
The result? A launch that felt less like an announcement and more like a movement, setting the tone for what’s next in mobility.
Awards & Recognition
All our endeavours have been driven by hard work, the zeal to set new standards, and our clients’ trust in us. Every time our work is recognised, it is not us alone, but each party involved with the brand.
In 2025, Yellow Seed bagged Silver in the category Customer Engagement & Experience - Best Digital Content in Indian Digital Awards 2025 by IAMAI.
In 2024, we were the Runner Up in Content Marketing Agency of the Year at the 8th Media Ace Awards by exchange4Media
In 2021, Yellow Seed was awarded Gold in the category Best use of Social Media Brand - Platforms (Quora) in SAMMIES 2020 by Social Samosa.
In 2019, we bagged Silver for Excellence in Content at the 9th Public Relations Council of India Awards for excellence by Agencies
In 2017, we were recognised as the Best Content Agency at the National Digital marketing Conference & Awards, 2017, powered by CMO Asia.
