Direct To Consumer
With a clear vision to challenge the status quo of inorganic food consumption in our country, Organigram Unprocessed Foods has made it its mission to make healthy living accessible to all. Our strategy revolved around creating their digital presence through social media for their customers, along with enhancing their visibility through blog articles and SEO. We have set the pace for their digital launch through Meta, Twitter, LinkedIn and YouTube channels. Our focus on increasing visibility, trust and recall is backed by our content approach that utilises topical trends, reel-based strategy and leadership articles to deliver streamlined results for the brand.
Team Uroparis is a premier brand in the false eyelash industry, with over 15 years of dedicated expertise in producing innovative and superior-quality lash styles. It has also tapped into the domains of SFX makeup and makeup brushes. With a goal to take the brand identity to the next level, our collaboration aims to strengthen its reach to a specific set of audiences, namely Makeup Artists (MUAs). With social media as the foundation of our strategy, we focus on helping them establish themselves as experts in the MUA domain through content, videos and contests that cater to the interests of their audience. We also lead the creative visualisation of the brand through product photoshoots that capture the interest of their target audience.
Banking & Financial Services
Pop culture and witty communication are two words you wouldn’t think of if we mentioned Insurance! But these are the two main strategies we used to reimagine Zurich Kotak General Insurance’s customer communication to boost engagement. Our collaboration started with a strong omnichannel content approach for simplified, relatable financial conversations. After their rebranding as ZKGI, we’ve also rebranded 22 office locations for them across India to ensure their vision translated into their day-to-day operations.
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As a neo-bank backed by Yes Bank, Jumpp needed a partner that could make customer communication interactive and engaging. Our collaboration with them centred on developing a content strategy that established the desired tonality and design. How? In layers. The traffic funnel was streamlined with waitlists, nudges for downloading and sign-ups. For the user journey, we covered every base with emailers, notifications and banners.
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Mutual funds are often seen as tedious by the Gen Z audience. Dhanamartha sought to change this perception. By collaborating with them, we concentrated on redefining the brand and creating a new identity for Stack'D. Through Stack'D, we developed a social media strategy that simplified investing for the younger generation using a fresh design style in videos, static posts, carousels, and email campaigns aimed at this demographic.
A strong association with IndiaFirst Life Insurance built over the last decade. It all began with creating LinkedIn updates and blogs on life insurance and progressed to creating product-related content and marketing campaigns. Yellow Seed has developed content for several product launches, internal communication campaigns, customer engagement campaigns and even sales channel communication.
Our association with ICICI Prudential Mutual Fund enables us to invest our creative minds into strategizing, researching, planning, developing and managing their profile on a unique Q&A platform - Quora. The primary intent here is to educate the audience about mutual funds with accelerating brand exposure and high visibility. Our knowledge and experience in the BFSI sector helps us manage this mandate to create content, interact with the audience through responses, infographics to make the conversations more interesting and other content types to leverage engagement on Quora. Equipped with detailed understanding of Quora, we dive into the deep end of insights and monitor the performance of the profile and the engagement therein.
Check out the live work for IPruMF quora profile here
Building the App content and providing support to incoorporate the same, Designing brouchers and user manuals, building their tonality as well as design language
Our work with Aditya Birla Health Insurance involves creation of engaging content for ‘Activ Health’. The purpose of this ‘content property’ is to drive awareness about their insurance products and about maintaining good health. Easy-to-understand blogs, infographics & videos are being created on content pegs such as health and nutrition, fitness, marathon, balanced diet, mental health and other health-related topics.
Personal Branding
The consultancy firm excelling in elevating business performance extends its prowess to revenue optimisation, heightened profitability, efficient cash flow and working capital management, and the meticulous assessment of enterprise valuations for fellow businesses. Over the past year, we have been dedicatedly crafting thought leadership content on LinkedIn for their visionary founder and CEO, Deepak Narayanan in the form of articles, static posts, carousel posts, and textual posts.
Furthermore, we have created an exclusive Podcast for him as a way forward. Since its initiation, the podcast Bizdom has collected over 100 plays with just 3 episodes. This collaborative effort is a testament to our commitment to amplifying industry expertise, providing a platform for Deepak Narayanan to share his visionary perspectives and contribute significantly to thought leadership in the business consultancy realm.
A brand's identity is intricately woven with its work, values, and vision, and at the heart of this narrative is its leader. This is the essence of our collaboration with Pixis. The objective is to amplify the existing leadership content for Neel Pandya, the CEO of EMEA and JAPAC at Pixis, with a keen focus on crafting content that authentically mirrors his persona. Our ambition is to establish a unique intellectual property asset and a platform-centric structure for Neel, providing a showcase for his profound expertise and knowledge.
In our creative process, we seamlessly marry the principles of content marketing with the art of leadership communication, delving into topical content and industry trends. The content reflects Neel's leadership style and delves into technical realms such as codeless AI infrastructures and creative AI models. This collaborative endeavour fortifies our skills in effectively managing, creating, and strategising for corporate leaders and also contributes to the elevation of Neel Pandya's thought leadership profile.
Entertainment
Do you believe in dream come true projects? We started believing in it when we got the opportunity to collaborate with one of India’s most awaited music festivals - Bacardi NH7, 2021. Brought to us by India's biggest artist and event management company OML (Only Much louder), the musical festival expected us to hold up its magnetic image with social content. Sounds interesting, right? Our challenge on this project was that this was the first time that the festival would be hosted online. Our audience was pretty demotivated and thought that the charm of the gala would be lost. We jumped right in to pump up the festival’s energy with our content and show everyone that their favorite music festival is going to be as grand as it always has been.
A musical content partnership indeed! That’s Yellow Seed for Gaana.com, one of the leading commercial music streaming company. This exciting mandate requires us to write and manage the content of Gaana Music Festival 2019 for their social media handles such as Facebook, Twitter and Instagram. Our expertise in cracking the mindset of the audience and engaging them with posts around the artists and festival experience is buzzing among the Indian music lovers in India and the US.
Logistics
Kaafi technical writing for B2B and B2C audiences went into creating content for Qafila, a logistics company that aims to help its customers improve and organize their cargo forwarding experience. Whitepapers, blogs, social media content, and e-mailer, won in the lottery against the other content formats for the 3 months’ project with this UAE-based client. While we had planned to enhance their digital marketing presence, we went a step ahead! We leveraged the market during the pandemic and created exclusive content highlighting their efficiency throughout.
Real Estate
Content with a beautiful blend of futuristic designs in line with modern technology and employee engagement defined our association with Lodha. Through our blogs and infographics, the objective was to boost their LinkedIn presence and entertain the likes of CXOs, Partners, Senior Management of various industries present on the platform.
What does a real estate project need from a creative marketing agency? An online and offline foundation for their brand image. Our plan - is to create a concrete content strategy to communicate with all segments of their target audience. With Social Media and Emailers as our pillars, we built their image further with offline content like creative brochures, pamphlets, welcome kits, and hoardings.
There are projects where we showcase our expertise, and there are projects where we get to explore; House of Hiranandani nudged both strings for us. For them, we created two types of newsletters, Herald (External Magazine) and HOH Happenings (Internal Newsletter). Herald, created quarterly, communicated with their prospects and clients, and covered highlights like upcoming projects, updates, relevant articles, etc. On the other hand, HOH Happenings was a monthly newsletter that communicated with their employees and internal stakeholders.
Technology
Since our initial term with the esteemed digital solutions provider, our team has focused on crafting a content marketing strategy targeting diverse audiences across all stages of the sales funnel. By devising a comprehensive communication strategy for platforms like LinkedIn, YouTube, and their website, we continue to create exceptional content pieces such as blog articles, infographics, videos, and WhatsApp creatives. This leadership approach has set new industry benchmarks for JioBusiness, boosting its digital performance and sparking nationwide discussions.
With brand awareness amplification in mind, TeamViewer wanted us to talk to the Indian audience as them. We divided their agenda into sections - product positioning in the booming space of remote connectivity, implementations they had done for their clients, and their leadership and expertise. Once our targets were locked, our next step was to shoot with the right content formats - blogs, infographics, case studies, and thought leadership articles published from the LinkedIn profile of Krunal Patel, Head of Business India and South Asia, TeamViewer.
For Rahul Bharadwaj (CEO, Co-founder) and Kapil Rathee (Co-founder) of Junglee, we crafted thought leadership articles as a part of their recruitment drive. With their intent of hiring the right talent, our communication was targeted to establish themselves as leaders in their industry, convey their perspectives about the modern workforce and encourage potential candidates to work at Junglee.
Automobile
This one’s a project that we can never stop being proud of! For Mercedes-Benz, we brought the phrase Jaisa naam, waisa kaam to life with our LinkedIn-driven idea, ‘The Corner Office’, that complimented the brand’s legacy, innovation, and excellence through thought leadership content. After some meticulous research planning, we zeroed down on blogs and infographics for them. Our content now rests on ‘The Corner Office’, a part of the Mercedes-Benz India website, which was amplified on Linkedin through targeted posts & updates post creation.
For Castrol, our team of talented individuals have gone all out to create engaging content. From understanding the psyche and attitudinal preferences of the target audience, Service Providers in Turkey, meticulous planning and executing, to content creation and design, our work for Castrol is truly interesting and impactful. We’ve also trans-created the content pieces in Turkish and with this, Yellow Seed goes international! This project is in collaboration with Mindshare India.
There’s a new industry aur hum explore na karein, ho hi nahi sakta. That’s our story with Kabira Mobility, a two-wheeler electric vehicles’ brand. They gave us a ride into the EV industry, and we recharged their brand image and persona with promotional social media content. We took up their brand positioning as our mission, charged up our creative keedas, and stepped up their social game with dhansu creativity.
Kabira Mobility
Awards & Recognition
All our endeavours have been driven by hard work, the zeal to set new standards, and our clients’ trust in us. Every time our work is recognised, it is not us alone, but each party involved with the brand.
In 2025, Yellow Seed bagged Silver in the category Customer Engagement & Experience - Best Digital Content in Indian Digital Awards 2025 by IAMAI.
In 2024, we were the Runner Up in Content Marketing Agency of the Year at the 8th Media Ace Awards by exchange4Media
In 2021, Yellow Seed was awarded Gold in the category Best use of Social Media Brand - Platforms (Quora) in SAMMIES 2020 by Social Samosa.
In 2019, we bagged Silver for Excellence in Content at the 9th Public Relations Council of India Awards for excellence by Agencies
In 2017, we were recognised as the Best Content Agency at the National Digital marketing Conference & Awards, 2017, powered by CMO Asia.
