This one’s a project that we can never stop being proud of! For Mercedes-Benz, we brought the phrase Jaisa naam, waisa kaam to life with our LinkedIn-driven idea, ‘The Corner Office’, that complimented the brand’s legacy, innovation, and excellence through thought leadership content. After some meticulous research planning, we zeroed down on blogs and infographics for them. Our content now rests on ‘The Corner Office’, a part of the Mercedes-Benz India website, which was amplified on Linkedin through targeted posts & updates post creation.
For Castrol, our team of talented individuals have gone all out to create engaging content. From understanding the psyche and attitudinal preferences of the target audience, Service Providers in Turkey, meticulous planning and executing, to content creation and design, our work for Castrol is truly interesting and impactful. We’ve also trans-created the content pieces in Turkish and with this, Yellow Seed goes international! This project is in collaboration with Mindshare India.
There’s a new industry aur hum explore na karein, ho hi nahi sakta. That’s our story with Kabira Mobility, a two-wheeler electric vehicles’ brand. They gave us a ride into the EV industry, and we recharged their brand image and persona with promotional social media content. We took up their brand positioning as our mission, charged up our creative keedas, and stepped up their social game with dhansu creativity.
Banking & Financial Services
Our association with ICICI Prudential Mutual Fund enables us to invest our creative minds into strategizing, researching, planning, developing and managing their profile on a unique Q&A platform - Quora. The primary intent here is to educate the audience about mutual funds with accelerating brand exposure and high visibility. Our knowledge and experience in the BFSI sector helps us manage this mandate to create content, interact with the audience through responses, infographics to make the conversations more interesting and other content types to leverage engagement on Quora. Equipped with detailed understanding of Quora, we dive into the deep end of insights and monitor the performance of the profile and the engagement therein.
Check out the live work for IPruMF quora profile here
A strong association with IndiaFirst Life Insurance built over the last five years. It all began with creating LinkedIn updates and blogs on life insurance and progressed to creating product-related content and marketing campaigns. Yellow Seed has developed content for several product launches, internal communication campaigns, customer engagement campaigns and even sales channel communication.
Our work with Aditya Birla Health Insurance involves creation of engaging content for ‘Activ Health’. The purpose of this ‘content property’ is to drive awareness about their insurance products and about maintaining good health. Easy-to-understand blogs, infographics & videos are being created on content pegs such as health and nutrition, fitness, marathon, balanced diet, mental health and other health-related topics.
One of our Dark Mode collaborations flew in from the USA - Flying V Group, a Digital Marketing Agency. They had specific requirements from us, i.e. creating a brand book for them, and positioning them on their social media platforms - Twitter, Instagram, and Facebook. Our learning - we got a peep into how global digital marketing works, and a plan to land on that space.
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