Content Strategy
Your prospective clients and consumers are watching you and more importantly, forming opinions – be it through your website, across social networks and through every piece of communication you share. At the same time, every vehicle or channel has a voice and tone to be followed. Since our inception, we have partnered with leading agencies and brands to help develop content strategies and campaign ideas that simply click!
So if you are out to present a ‘lip smacking dish’ here is what’s cooking under our chef hats.
Audience
Undoubtedly, the heart of your content strategy. We invest time to understand your consumer, pick the right ingredients and specific content requirements applicable to your company and industry.
Theme
Call this the melting and tasty information which creates the much needed to connect with you and your customer – something that remains with your audience.
Voice & Tone
The added seasoning that enriches the quality of your content, relevance to your brand and the medium being used. Just like food, these change according to cultural differences and your industry.
Format
The mix and match of content condiments that add to the quality and diversity of your dish as you set to integrate your brand into the minds of your consumer. Strategize. Plan. Create & Curate your way into the minds of your consumers.